Senior Publisher Development Manager
Connexity, Inc. · Los Angeles, CA · 2 wk ago
HybridBusiness Development$115k–$130k/yrFull-time
Responsibilities
- Manage, retain and accelerate growth of accounts through highly pro-active client engagement including the evaluation of Publishers’ long term strategic objectives
- Upsell Publishers on Skimlinks/Connexity growth tools within your portfolio to increase revenue
- Develop strategic plans for client portfolio to drive revenue growth, deliver on KPIs and achieve operational excellence
- Become a key strategic partner to top tier publishers
- Identify and create new value opportunity with top tier publishers
- Identify opportunities to align our current or potential product offerings with the goals and themes of top tier publishers
- Closely monitor and evaluate campaign performance. Work closely with analytics team on campaign strategy and optimizations
- Resolve account issues pro-actively and expediently; work cross departmentally for issue resolution when needed
- Provide marketplace feedback and competitive intelligence to internal groups to improve and enhance product offerings
- Attend tradeshows/conferences to evangelize our value proposition to new and existing clients
- Utilize internal and Salesforce dashboards to understand progress against targets and how to reach them
- Present quarterly business reviews for top Publishers
- Regularly analyze data around how a Publisher is performing, benchmarking them against their competitors and providing suggestions for how they can grow
- Compile and analyze Publisher reports in regards to activities with specific merchants
- Collaborate with the Operations team to ensure seamless implementation of Skimlinks technology
Requirements
- 5+ years of account management and new business acquisition experience with a proven track record within a structured sales environment
- Solid understanding of the advertising, affiliate, paid search, online publishing or media industry
- Understanding of CPC and CPA cost models and KPIs associated with Publisher ecosystem (revenue per redirect, revenue per session, conversion, cost of sale, etc.)
- Demonstrated success in negotiating, relationship building and account management
- Strong analytic, quantitative and technical aptitude with great attention to detail
- Driven to help publishers find growth opportunity
- Excellent verbal, written and communication skills
- Self-motivated, driven, flexible and adaptable with a proven track record of exceeding goals
- BA/BS Degree