Senior Public Relations Specialist

State of Missouri · Jefferson City, MO · 1 wk ago

MarketingFull-time

Job Location: Jefferson City, MO – Harry S. Truman Building, 301 W. High Street, Jefferson City, MO 65101

Travel: Up to 60%, including possible international travel.

About the Role

The Missouri Division of Tourism (MDT) advocates for the sound development of the travel and tourism industry in Missouri. MDT’s mission is to promote Missouri as a top-of-mind travel destination and boost state revenue through increased visitor spending.

Responsibilities

Field media requests for information about Missouri tourism destinations and attractions; provide requested information, contacts, and photographs.
Work with the division’s marketing agency to develop strategy, create editorial calendars, and develop story ideas to pitch to media outlets.
Pitch story ideas focused on travel in Missouri to regional and national media.
Develop and maintain relationships with media and industry members.
Develop and maintain media coverage reports.
Serve on the division’s content creation team to develop articles and trip ideas for VisitMo.com, the annual printed/digital travel guide, and social media channels.
Research and write informational materials, news releases, presentations, newsletters, articles, booklets, brochures, and other print and digital publications.
Design, develop, and escort curated individual and group itineraries for press trips for domestic and international media and content creators.
Edit materials for content, clarity, organization, grammar, style, and format.
Deliver presentations and/or serve as media spokesperson regarding division activities to the media, special interest groups, and the public, including broadcast interviews.
Assist with coordination of special events, and develop materials, displays, and programs to promote division services, missions, and goals.
Represent the Division at travel-related media trade shows.
Perform other related work as assigned.

Requirements

Six or more years of professional experience with demonstrated knowledge in Journalism, Communications, Public Relations, or Marketing. This can be obtained through a combination of work experience and completion of a Bachelor’s Degree in a related field.

Preferred Qualifications

Strong writing and storytelling skills.
Comprehensive editing and proofreading skills; knowledge of AP Style is preferred.
Ability to compose and produce a variety of informational materials.
Ability to conduct and review research and discern pertinent information.
Comprehensive knowledge and skill in the use of methods and techniques of disseminating information to the public.
Comprehensive knowledge of public relations techniques and procedures.
Ability to interpret and explain division policies and operations.
Ability to communicate and make presentations to media, employee groups, and the public.
Ability to establish and maintain working relationships with media representatives, agency officials, other employees, and the public.
Ability to demonstrate regular and reliable attendance.
Knowledge of the state’s tourism industry is desirable.

Lack of post-secondary education will not be used as the sole basis for denying consideration to any applicant.

Benefits