Senior Public Relations Manager

About the role

The Senior PR Manager will lead and execute public relations strategy, driving media engagement, thought leadership visibility, and reputation management across the firm's Corporate practices. This individual will serve as a senior communications leader, partnering closely with firm leadership, business development, and marketing teams to identify high-impact media opportunities and manage a team of PR professionals. The role is based in the NY office.

Client Details

This elite law firm is known for advising clients on complex transactions, high-stakes disputes, and significant regulatory matters. Its collaborative culture and deep bench of subject matter expertise enable teams to deliver innovative, client-focused results across industries and jurisdictions.

Responsibilities

• Develop and execute firmwide public relations strategies that enhance the visibility, reputation, and market positioning of the firm's practices, attorneys, and thought leadership initiatives.
• Build, maintain, and leverage relationships with influential journalists, editors, and media outlets across legal, business, and industry publications to secure meaningful coverage and commentary opportunities.
• Identify, pitch, and place media opportunities that showcase firm expertise, client work, market insights, and partner thought leadership on emerging legal and business issues.
• Collaborate closely with Practice Groups, Business Development, and Marketing teams to align external communications with strategic business objectives and growth priorities.
• Lead the development of media strategies, messaging frameworks, press releases, announcements, award submissions, and profile-raising campaigns for firm initiatives and lateral partner arrivals.
• Prepare and coach partners and firm leaders for media interviews, press engagements, speaking opportunities, and other public-facing communications.
• Monitor media coverage, market developments, client activity, and industry trends, providing actionable insights and strategic recommendations to internal stakeholders.
• Coordinate public relations efforts across offices to ensure consistent messaging, effective campaign execution, and global alignment.
• Manage, mentor, and develop a team of (4) PR and communications professionals, overseeing work quality, workload allocation, professional development, and performance management.
• Track and analyze media engagement metrics and campaign performance, using data-driven insights to improve future public relations initiatives and communications strategies.
• Establish and implement PR best practices, departmental processes, and operational guidelines that drive efficiency, consistency, and excellence across the communications function.
• Contribute to long-term communications planning and departmental leadership while supporting broader firm business development, brand-building, and growth objectives.

Qualifications

• Bachelor's Degree
• 8+ years of experience with public relations strategies and media relations in legal or professional services organizations
• 5+ years of managerial experience with direct reports
• Exceptional oral and written communication skills
• Demonstrated experience leading, managing and upskilling team members
• Strong capabilities to manage multiple projects, meet deadlines and shifting priorities in fast-paced environment
• Strong analytical skills to monitor and evaluate PR performance
• Collaborative approach to work effectively with cross-functional teams
• Significant knowledge of the industry and business acumen including maintaining relationships with media outlets and journalists.

Benefits

• Medical/Dental/Vision coverage options
• Up to 29 days of PTO + 10 paid holidays
• 401k

Pay

New York - Base salary range $200,000 to $240,000 + annual bonus

Schedule

Hybrid schedule (3 days in-office/2 days remote)