Senior Public Relations Manager

About the role

Polsinelli is seeking a Senior Public Relations Manager to lead our Public Relations and Communications efforts. This position offers a high level of responsibility and leadership within the firm’s leadership team and leadership in the Marketing Department.

Responsibilities

• Closely align with the CMO, Director of Marketing, and firm leadership to create strategic PR plans for the firm, departments/industries, and key markets that align with the overall firm strategic direction.
• Partner with and manage all outside PR partners to encourage proactive networking with attorneys and business development team, ensure increased ROI on partnerships, promote more tier-1 media placements, and more strategic placement of thought leadership.
• Create metrics and regular reporting tools to convey success with earned and paid media placements and awards.
• Manage and help build an internal team, including social, to continue to elevate the communications standards at our firm.
• Write and edit press releases and briefs including new hire announcements, firm announcements, rankings and award announcements, deal briefs, and white papers.
• Oversee ongoing efforts to earn awards and recognitions, including related project management and coordination of assignments to ensure submissions are completed timely, drafting or reviewing draft submissions and nominations, and process approvals from attorneys and leadership.
• Manage a firm editorial calendar, both nationally and regionally based upon the firm’s strategic goals, nationally for the firm, department, practice group and office level.
• Analyze and uncover new strategic opportunities.
• Support the firm’s surveys/submissions processes, engaging internal stakeholders as needed.
• Identify opportunities and coordinate regular pitches to the media in the firm’s major local markets and at the national level (story ideas, press releases, etc.), seeking high-level placements in print, broadcast, and online media.
• Create message and data point reference documents to be used by internal clients during media interviews and briefings.
• Provide one-on-one or team media training to internal clients (particularly partners and department team leaders), in advance of media interviews or media campaigns.
• Avoid reactive media coverage communications to attorneys, practice group leadership, and firm leadership as appropriate, ensuring that it is shared with the appropriate website team, intranet, social channels, and considering pieces for potential repurposing.
• Manage and oversee administrative projects including media coverage tracking and reporting across all markets.
• Build relationships with Polsinelli lawyers and other key stakeholders within the marketing department and the broader firm and its clients.

Requirements

• Bachelor's degree in Communication, English, Journalism, Public Relations, or related field.
• A minimum of 10 years of public relations experience (private or agency).
• Previous experience in a managerial role.
• Exceptional business acumen and professionalism, a strong ability to identify and understand marketplace trends.
• Strong writing and editing skills, attention to detail, and the ability to complete important content-related tasks on short notice.
• Excellent project management skills and the ability to identify and recommend effective solutions.
• Familiarity with external communications channels used by organizations with large employee audiences, including expert experience with email, intranet, website, and social media platforms.
• Proficient in Microsoft 365 (Word, Excel, Outlook, and PowerPoint), SharePoint, and Google Suite.
• Strong presentation skills.

Other Skills/Abilities

• Strong organizational skills.
• Strong attention to detail.
• Sound judgment.
• Strong interpersonal communication skills.
• Strong analytical and problem-solving skills.
• Able to work harmoniously and effectively with others.
• Able to preserve confidentiality and exercise discretion.
• Able to work under pressure.
• Able to manage multiple projects with competing deadlines and priorities.

Pay

The budgeted salary range for this position is $150,000 - $200,000.

Benefits

• Paid time off, sick time off.
• A referral program.
• Medical insurance and benefits.
• Dental insurance.
• Vision insurance.
• Life insurance.
• AD&D insurance.
• ID Theft insurance.
• Long-term disability benefits.
• Short-term disability benefits.
• Parking/Transit reimbursement (varies depending on location).
• 401(k) benefits.
• Employee assistance benefits.

Equal Opportunity Employer

Polsinelli PC is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, or any other characteristic protected by law.