Senior Project Manager - Freelance

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. The agency is recognized for its innovative, human-first, award-winning work for blue-chip clients including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy’s. VML is a Leader in Forrester Wave™ Reports across multiple categories, including Marketing Creative and Content Service Providers, Commerce Services, and Digital Experience Services.

About the role

Lead and manage campaign launches, social and digital development projects, and content initiatives while collaborating closely with cross-functional teams (creative, developers, content strategists, SEO specialists, marketing).

• Own project roadmaps, budgets, and resource allocation.
• Define project scope, objectives, and deliverables; break down complex projects into manageable tasks and sprints.
• Develop and manage detailed project plans and timelines.
• Proactively identify and mitigate potential roadblocks, ensuring projects stay on track, within budget, and meet quality standards.
• Implement project management best practices and optimize workflows.
• Facilitate communication and collaboration between stakeholders, providing regular updates, reporting on project status, and managing expectations.
• Lead project meetings and presentations.
• Oversee quality assurance throughout website development and content creation, establishing and enforcing quality standards and best practices.
• Develop and manage content calendars and workflows, ensuring timely publication of high-quality, SEO-optimized content.
• Establish and maintain content style guides and governance processes.
• Mentor and guide junior team members, providing support and fostering a collaborative team environment.

Requirements

• 4-7+ years of experience in project management in an advertising agency.
• Demonstrated experience leading and managing complex website development projects, content creation workflows, and content migrations.
• Deep understanding of social media campaigns and omni-channel campaign launches.
• Proven track record of successful content initiatives; provide examples of completed projects, highlighting key achievements and results.
• Deep understanding of website development lifecycle, content strategy, and SEO.
• Expertise in web design principles, development processes, content strategy best practices, information architecture, and SEO.
• Strong analytical skills; ability to analyze website data, identify trends, and make data-driven recommendations to improve performance and content engagement.
• Client management experience (if applicable); ability to build and maintain strong client relationships, present project updates, and manage expectations.
• Agency experience (a plus).
• Expert-level proficiency in project management platforms (e.g., Asana, Trello, Monday.com) and content management systems (CMS).
• Deep understanding of Agile and Waterfall methodologies.
• Ability to start immediately; this is a long-term freelance role with potential for temp-to-perm.

Skills

• Strategic thinker and problem-solver; able to translate business goals into effective website and content strategies.
• Excellent communicator and collaborator; clearly convey technical and non-technical information to various stakeholders.
• Highly organized and detail-oriented; meticulous in all aspects of project management.
• Proactive and results-driven; take initiative, anticipate needs, and drive projects to successful completion.

Benefits

VML offers a competitive benefits package. Click here for more details on WPP Benefits.

Pay

$60—$75 USD per hour.

Schedule

Hybrid approach with teams in the office an average of four days a week.