Senior Project Manager

Hudson Rouge is an integrated luxury boutique marketing and communications agency within WPP, specializing in luxury brands as the exclusive agency of record for the Lincoln Motor Company. We combine brand strategy, media, digital, social, earned media, production, and analytics to create exquisitely crafted creativity. Our small, globally distributed team (New York, Detroit, Shanghai, Toronto, Mexico City) fosters a collaborative culture focused on delivering exceptional work and growth opportunities.

About the role

The Senior Project Manager will lead end-to-end execution, strategic planning, and operational oversight for the Lincoln Access Rewards (LAR) program. This role drives the lifecycle of LAR’s tri-annual luxury Rewards Collections, manages high-level client and vendor relationships, and oversees cross-functional delivery across strategy, creative, legal, development, and inventory teams.

Responsibilities

• Strategic Program Planning & Roadmap Management
  • Partner with senior leadership and strategy teams to establish yearly project roadmaps, scope requirements, and align collection strategies with broader brand loyalty goals.
  • Direct the end-to-end operational lifecycle for three seasonal Rewards Collections per year, managing overlapping production timelines across health & wellness, culinary, travel, and merchandise categories.
  • Collaborate directly with client partners to author, refine, and finalize "Day Zero" project briefs to set creative and operational parameters.
  • Lead reward ideation with internal strategy teams and external vendors, providing data-driven recommendations on reward selection, tiering, and price-point balancing.
  • Drive alignment across internal teams, vendors, and client stakeholders by leading recurring status calls, managing project governance, and distributing actionable executive summaries.
• Creative & Digital Asset Lifecycle Management
  • Manage creative development for all program touchpoints, including digital marketplace, downloadable Lookbooks, and physical collateral (e.g., LAR placemats, trifold brochures, and digital brochures).
  • Direct creative assets through formal review workflows, securing timely sign-offs from Product, Proofreading, Legal, and Brand Compliance teams.
  • Coordinate usage rights, licensing terms, and stock image purchasing in partnership with internal Art Buying specialists.
  • Oversee technical hand-off processes to digital development teams, including webgrid approvals, asset deliveries, and the systematic sunsetting/removal of expired rewards.
• Vendor, Partner & Inventory Management
  • Serve as the primary operational Point of Contact (POC) for all reward vendors and merchant partners; facilitate weekly vendor alignment calls.
  • Continuously analyze performance to recommend structural reward updates, re-promotions, and carryover reward strategies; maintain master tracking sheets for client alignment.
  • Monitor weekly inventory health, manage reorders, establish streamlined internal inventory processes, and mitigate supply chain risks.
• Project Governance, Operations & Tracking
  • Direct and maintain team project management systems (Monday.com), ensuring real-time tracking for all collection updates, inventory workflows, and creative assets.
  • Serve as the subject matter expert (SME) for all collection-related client inquiries, addressing requests and managing scope changes smoothly.

Requirements

• 5+ years of project management experience within a marketing agency, corporate marketing department, or retail communications environment.
• Experience with owner loyalty/luxury rewards programs in automotive, retail, or hospitality.
• Expertise in enterprise project management tools (e.g., Smartsheet, Asana, Monday.com, Jira).
• Exceptional organizational, scheduling, and risk mitigation skills.
• Proven ability to manage project budgets, track resource burn, and control vendor costs.
• Strong interpersonal and communication skills with the ability to manage up, down, and across matrixed teams.
• Meticulous attention to detail regarding legal disclaimers, brand standards, and production specifications.

Pay

The base salary range for this position is $60,000—$140,000 USD.

Schedule

Hybrid approach with teams in the office an average of four days a week.

Benefits

Competitive benefits package. Learn more about WPP Benefits.