Senior Programmatic Trader – Americas
Role Overview
The Senior Programmatic Trader drives campaign execution excellence, performance optimization, and margin efficiency across all channels. This role acts as the central authority on trading strategy, deal structuring, and campaign performance, partnering closely with Pre-Sales, Customer Success, and Operations.
Responsibilities
Define and standardize trading best practices across all channels: Display / Mobile, CTV, DOOH, Audio / OLV, Guide. Campaign setup strategy, budget allocation, optimization frameworks.
Ensure consistency in: Naming conventions, Campaign structures, Targeting logic. Lead execution quality control: Reduce setup errors, Improve campaign readiness and launch timelines. Partner with teams to ensure alignment between strategy and execution.
Monitor and analyze: Delivery & pacing, CPMs / CPCs, Win rates, Conversion / visitation metrics. Define and implement: Optimization frameworks, Testing strategies (A/B, formats, audiences). Identify: Underperforming campaigns, Optimization opportunities. Provide clear recommendations to trading teams. Lead post-campaign analysis to inform future strategy.
Partner with Pre-Sales on: Deal structuring, Media mix optimization. Monitor: Cost vs. sell price, Margin performance by campaign / channel. Identify: Inefficiencies in buying strategy, Opportunities to improve margin through optimization. Support teams in: Adjusting inventory mix, Improving cost efficiency. Flag risks early: Underperforming or low-margin campaigns.
Own Deal ID strategy and implementation: Define deal structures, Select appropriate inventory, Align with campaign objectives. Oversee: PMP / PG / Open Exchange strategies, Troubleshoot: No-bid issues, Underpacing, Access / targeting conflicts. Work directly with SSPs / DSP partners to: Resolve delivery issues, Optimize deal performance. Monitor: Deal-level performance, Win rates and delivery.
Build and maintain trading performance dashboards (DV360, Fusio, etc.). Analyze: Publisher performance, Channel performance, Spend allocation trends. Provide: Weekly / monthly trading insights, Identify: Performance trends, Optimization opportunities. Support: PCA / Tier 1 client insights.
Maintain visibility into: Key supply partners (SSPs, publishers), Inventory performance trends. Collaborate with supply partners to: Unlock better rates or access when needed. Support: Inventory selection for campaigns. Provide input on: Premium vs. scalable inventory. Share inventory insights with internal teams.
Profile
6-10 years in programmatic advertising with 2+ years in a senior or architect-style role managing large, Tier 1 accounts.
Solid understanding of campaign trafficking, ad operations, optimization, and troubleshooting.
Strong knowledge of publisher landscape is a plus.
Solid understanding of third-party measuring tools (IAS, Doubleverify) is a plus.
Nice to have / differentiators: Experience managing Tier 1 or complex, multi-market campaigns, Strong understanding of inventory, supply dynamics, and buying strategies, Ability to collaborate with external partners (DSPs, SSPs, publishers) to resolve issues and improve performance, Experience balancing performance with cost efficiency or margin considerations.