Senior Programmatic Media Specialist

Job Summary

Responsibilities

• Execute global programmatic campaigns to drive brand awareness and demand generation.
• Build and optimize targeting, placements, partners, bids, budgets, and creatives to improve performance.
• Monitor performance and pacing, sharing insights to guide roadmap and adjustments.
• Activate advanced capabilities including first-party data onboarding, audience segmentation, and retargeting.
• Collaborate with media agencies to ensure seamless execution, account hygiene, and ongoing optimizations.
• Analyze results continuously and recommend refinements to targeting, creative, and bidding strategies.
• Manage tagging, trafficking, and troubleshooting to ensure accurate tracking and data integrity.
• Collaborate with Web, Marketing Operations, and Analytics teams to enhance measurement, attribution, and user experience.
• Use Moat, Integral Ad Science, and DoubleVerify to uphold brand safety, viewability, and fraud prevention.
• Partner with ad platforms and exchanges to test new features and beta opportunities.
• Maintain best practices and support operational excellence for programmatic channels.

Requirements

• 4+ years of hands-on programmatic media experience, with agency management experience a plus.
• Strong expertise in The Trade Desk, Google Ads, and Google Campaign Manager.
• Experience onboarding and scaling a DSP and ad server.
• Advanced analytical skills with the ability to interpret data and deliver actionable insights.
• Experience in B2B marketing, demand generation, and brand media strongly preferred.
• Content syndication media management experience is a plus.
• Excellent cross-functional collaboration and communication skills.
• Proven success in a fast-paced environment.