Senior Product Specialist

New York, United States of America & Toronto, Canada

About the role

As a Senior Product Specialist within the Go-To-Market Performance Media organization, you will play a critical role in driving success for complex product solutions, with a focus on App advertising (App Retargeting & App Install), as part of the Seller Success team. Your mission is to accelerate growth for both new and existing businesses by partnering with Sales and Account Strategists to up-sell and cross-sell directly to large advertisers, building bridges with agency and app platform teams, and bringing scalable enablement to the broader client base.

Responsibilities

• Drive Product Adoption & Revenue: Develop and drive sales opportunities to grow Criteo's App offering (App Retargeting & App Install). This role is expected to be client-facing, directly pitching key advertisers alongside Sales and Account Strategists. Lead or co-lead client conversations to present tailored propositions, up-sell and cross-sell to existing accounts, and win new business. Collaborate with sales teams to boost adoption in key segments, customize presentations and messaging, share product expertise to close knowledge gaps, match customer needs with appropriate use cases, and connect with relevant product and internal stakeholders.
• Build Bridges: Engage directly with advertiser and agency app teams to establish Criteo as a trusted partner. Provide expert support to Sales and Account Strategists in pitch meetings and client interactions — your ability to navigate, influence, and close those relationships is core to this role.
• Drive Sales Excellence: Provide focused enablement for priority sellers, support scalable regional playbooks, and host office hours. Deliver against revenue and customer growth goals in line with Criteo quarterly objectives.
• Simplify Complexity: Help sellers bridge knowledge gaps by translating advanced product solutions into clear, actionable strategies for clients.
• Collaborate Cross-Functionally: Partner effectively with Product, Marketing, and GTM teams to offer constructive feedback, facilitate product testing initiatives, and drive ongoing improvement. Ensure customer and market needs are collected and shared with relevant internal teams to address market expectations. Conduct client segmentation and prioritization to optimize specialist support.
• Develop Best Practices & Evangelism: Develop best practice sharing in your markets. Organize and participate in external events to evangelize Criteo's App solutions.

Requirements

• Demonstrated success in client-facing positions within Sales, Sales Enablement, Account Management, or related roles at enterprise-level advertisers, agencies, or mobile/app companies.
• Proven track record of influencing complex and demanding stakeholders both internally and externally, with excellent interpersonal skills. Experience with XL/Whale client engagement is preferred.
• Deep knowledge of the mobile app advertising ecosystem — value proposition, KPIs, campaign mechanics (retargeting & user acquisition), measurement frameworks (SKAdNetwork, MMP integrations), and the agency buying model across the funnel.
• Advanced understanding of the broader digital advertising ecosystem, with the ability to connect App solutions to full-funnel performance strategies.
• Proactive approach to identifying opportunities and solving problems.
• Strong stakeholder management and persuasive communication skills — comfortable presenting to C-level clients and agency leads.
• Entrepreneurial mindset with a track record of bringing new advertising products to market in fast-moving, cross-functional environments.
• Challenger Mindset: Demonstrates a consultative, insight-led approach to selling — able to challenge assumptions, reframe how customers think about their problems, and build a compelling case for change.
• Minimum 5 years of sales, account management, or client-facing experience in Adtech or mobile app advertising.

We acknowledge that many candidates may not meet every single role requirement listed above. If your experience looks a little different from our requirements but you believe that you can still bring value to the role, we’d love to see your application!

About the company

We’re Criteo, the Commerce Intelligence Platform. Criteo helps businesses turn shopper signals into commerce outcomes while delivering more relevant experiences for shoppers. We use proprietary commerce intelligence and AI decisioning to drive relevance for shoppers and performance for businesses. At Criteo, our culture is as unique as it is diverse. From our offices across the globe or from the comfort of home, our 3,600 Criteos collaborate together to build an open, impactful, and forward-thinking environment. We foster a workplace where everyone is valued, and employment decisions are based solely on skills, qualifications, and business needs—never on non-job-related factors or legally protected characteristics.

Benefits

• Ways of working: Hybrid model blending home with in-office experiences.
• Grow with us: Learning, mentorship, and career development programs.
• Your wellbeing matters: Health benefits, wellness perks, and mental health support.
• A team that cares: Diverse, inclusive, and globally connected.
• Fair pay & perks: Attractive salary, performance-based rewards, and family-friendly policies. Potential for equity depending on role and level.

Additional benefits may vary depending on the country where you work and the nature of your employment with Criteo.

Pay

The US base salary (USD) pay range for this position per year is not specified.

The Canada base salary (CAD) pay range for this position per year is not specified. In addition to the Canadian base salary, Criteo also provides a $71.00 work-from-home allowance.