Senior Product Marketing Manager, Website Lead — Slack

About the role

The Senior PMM, Website Lead role at Salesforce is responsible for owning the messaging architecture and web strategy for the Slack website. This role requires a strong background in product marketing, web strategy, and digital marketing, with experience in managing messaging and content across multiple platforms.

Responsibilities

• Own the messaging architecture across the Slack website — defining what we say, how we say it, and ensuring every page reflects approved positioning
• Lead web strategy for Tier 1 product launches: narrative arc, page structure, and content sequencing from announcement through availability
• Make prioritization calls on which pages to refresh, which launches need a web moment, and how to sequence content across the release calendar
• Partner with SEO, Design, and Engineering to translate PMM decisions into page-level execution through clear creative briefs and sharp feedback
• Drive performance in a structured cadence with the web and SEO team — connecting messaging decisions to engagement and conversion outcomes
• Build and manage AI-enabled workflows for content auditing, copy drafting, and performance monitoring — you're the manager of those agents, not the one running the tasks manually
• Lead the PMM strategy for Salesforce.com/Slack integration and cross-cloud web merchandising

Requirements

• 7+ years of product marketing experience at a B2B SaaS company
• A track record of owning positioning and messaging in complex, multi-stakeholder environments — and protecting it
• Experience with web strategy, content architecture, or digital marketing — you understand how messaging maps to page structure, SEO, and conversion
• Strong cross-functional instincts: you move through web, design, engineering, and GTM teams without needing executive air cover to get alignment
• Genuine comfort with AI tools — you see them as an accelerant, you know when to trust the output and when to override it, and you're building workflows, not just prompting
• The ability to make fast, high-quality calls in a live environment — launches don't wait for consensus
• Sharp writing and editorial judgment — you can spot off-message copy at a glance and fix it
• The seniority to push back on vocal stakeholders and hold the line on messaging integrity

Qualifications

• Strong communication and collaboration skills
• Ability to work independently and as part of a team
• Experience with AI tools and workflow management
• Knowledge of SEO principles and best practices
• Understanding of web design and user experience principles

Skills

• Product Marketing
• Web Strategy
• Content Architecture
• SEO
• Collaboration
• Communication
• Leadership
• Project Management

Benefits

At Salesforce, you'll enjoy a comprehensive benefits package that includes:

• Time off programs
• Medical, dental, and vision insurance
• Paid parental leave
• Mental health support
• Life and disability insurance
• 401(k)
• Employee stock purchasing program

Pay

The typical base salary range for this position is $143,400 - $216,900 annually. The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.

Schedule

Full-time position.