Senior Product Marketing Manager, Trading

This role will drive marketing initiatives focused on growth, customer acquisition, brand performance, and measurable demand creation in a regulated financial-services environment. You will collaborate with analytics, product, creative, and commercial teams to turn market insights into scalable campaigns, testing strategies, and performance improvements.

Responsibilities

• Own the complete trading product marketing strategy, ensuring customer-centric messaging for diverse products
• Lead the go-to-market initiatives for new trading features in the retail app, including audience targeting and channel planning
• Enhance trading volume by collaborating with CRM and growth teams to implement awareness and product launch campaigns
• Create and execute innovative engagement strategies, such as trading competitions and incentive-driven promotions for traders
• Deeply understand customer segments to refine product positioning based on their behaviors and feedback
• Establish and monitor performance metrics related to trading volume and user adoption, providing insights to stakeholders

Qualifications

• 8+ years of product marketing, growth marketing, or product management experience in a consumer-facing app with proven results in financial product adoption
• Hands-on experience in marketing trading, investing, or derivatives products at major financial companies
• Proven capability to manage product launches and growth strategy from start to finish
• Advanced quantitative and analytical skills for defining success metrics and running experiments
• Experience managing substantial growth programs or engagement campaigns measuring volume and retention
• Knowledge of responsible usage of generative AI to enhance productivity and quality

Benefits

• Medical, dental, and vision coverage
• 401(k) plan for retirement savings
• Potential for bonus eligibility and equity compensation

Pay

$170,765 – $200,900 annually

Location: Remote – US-based candidates only; no visa sponsorship available.