Senior Product Marketing Manager - Tech, AWS Marketing
About the role
Amazon Bedrock and AgentCore are how the world's largest organizations are building AI-native applications and autonomous agents. This is one of the fastest-growing product areas in AWS history, and we need a Senior Product Marketing Manager - Tech who can own the narrative. In this role, you won't just describe products, you'll shape them. You'll work backwards from the needs of builders to influence roadmap priorities, craft positioning that becomes the language customers use to describe their own strategies, and launch capabilities that land on the front page of Hacker News. You'll partner directly with GMs, principal engineers, and field leaders across a portfolio that includes Amazon Bedrock, Amazon Bedrock AgentCore, and Strands Agents (our open-source agent SDK). This is a high-visibility role with direct access to AWS leadership and a front-row seat to the most consequential platform shift since cloud itself.
Why this role
- Front-row seat to one of the fastest-moving product areas in AWS - agentic AI is redefining how software gets built
- Direct partnership with product GMs and senior engineering leaders who value marketing as a strategic function
- High-visibility stage: re:Invent keynotes, analyst briefings, executive customer meetings
- Ownership and autonomy - you'll own an entire product narrative end-to-end, not execute someone else's playbook
- A team culture that rewards bold thinking, intellectual curiosity, and a bias for action
Key job responsibilities
- Own product positioning and launches for one or more products in the Bedrock/AgentCore portfolio - from naming and messaging through launch day execution and post-launch iteration
- Translate complex architectures into customer value - create technical narratives, demos, and reference architectures that help builders understand when and how to use agents vs. other AI patterns
- Influence product strategy by synthesizing signals from customer conversations, competitive intelligence, analyst feedback, and usage data into actionable recommendations for product teams
- Be the product expert in the room - represent your products in executive briefings, re:Invent stage talks, analyst interactions, and field enablement
- Drive adoption with technical audiences - develop content strategies that reach developers, architects, and technical decision-makers through the channels they trust
- Partner cross-functionally with product management, developer relations, solutions architecture, and sales to align on ICPs, use cases, and GTM motions
Basic qualifications
- Bachelor's degree in a relevant field or equivalent work experience
- 5+ years in product marketing, technical marketing, developer relations, or product management for technical/infrastructure products
- Demonstrated ability to create compelling technical content (blogs, presentations, demos, whitepapers) for developer or technical buyer audiences
- Experience working cross-functionally with engineering/product teams to influence roadmap or positioning
Preferred qualifications
- Experience with presentations and speaking with executives, IT, management, and developers
- Experience marketing AI/ML, developer tools, or cloud infrastructure products
- Track record of leading high-visibility product launches (named launches you can point to)
- Familiarity with the AI agent/agentic AI landscape (frameworks, orchestration patterns, tool use)
- Strong analytical skills - you use data to defend positioning choices and measure launch impact
- MBA or advanced technical degree
Pay
- USA, CA, SANTA CLARA: $161,900.00 - $218,600.00 USD annually
- USA, MA, Boston: $147,200.00 - $198,700.00 USD annually
- USA, VA, Arlington: $147,200.00 - $198,700.00 USD annually
- USA, WA, Seattle: $147,200.00 - $198,700.00 USD annually
Benefits
- Sign-on payments and restricted stock units (RSUs)
- Health insurance (medical, dental, vision, prescription)
- Basic Life & AD&D insurance and option for Supplemental life plans
- EAP, Mental Health Support, Medical Advice Line
- Flexible Spending Accounts
- Adoption and Surrogacy Reimbursement coverage
- 401(k) matching
- Paid time off
- Parental leave