Senior Product Marketing Manager, SUNK
CoreWeave · Sunnyvale, CA · 3 wk ago
Marketing$161k–$237k/yrFull-time
Key Responsibilities
- Positioning & Messaging
- Define differentiated positioning and messaging for CoreWeave SUNK as a core part of the CoreWeave platform, with emphasis on AI research and training workloads.
- Create narratives and demos that clearly articulate when and why customers choose SUNK as the best research cluster for long-running, performance-sensitive training jobs.
- Create compelling launch moments and persona-based messaging grounded in real research and training use cases, competitive context, and customer evidence.
- Provide clear briefs and guidance to content and demand generation teams to scale SUNK messaging across the funnel.
- Customer Proof
- Partner with customer-facing engineers, solutions architects, and customers to capture in-production use cases for CoreWeave SUNK in research and training environments.
- Create compelling case studies and customer validation assets that demonstrate outcomes such as reliability, predictability, and operational confidence at scale.
- Collaborate with content marketing to carry customer proof forward across campaigns, launches, and sales motions.
- Establish consistent mechanisms for capturing customer insight from high-value research cluster deployments.
- GTM & Sales Enablement
- Equip Sales and Solution Architects with outcome-focused deal kits, battlecards, and technical content that support research- and training-focused sales motions.
- Develop clear competitive guidance that helps teams position SUNK versus alternative schedulers, Slurm environments, and Kubernetes-first approaches.
- Ensure consistent, credible CoreWeave SUNK messaging across customer-facing motions in alignment with the broader CoreWeave platform story.
- Metrics & Measurement
- Deliver updated messaging and positioning materials.
- Demonstrate impact of internal GTM tools and assets with sales.
- Map product marketing’s impact on deal velocity and contract value.
- Demonstrate product marketing’s impact on platform adoption and retention.
- Improve competitive win rates in research- and training-related opportunities.
- 5+ years in product marketing, technical marketing, product management or GTM—ideally within cloud infrastructure, AI and machine learning, SaaS, or enterprise tech.
- Strong technical foundation with ability to work directly with engineering teams and solution architects.
- Proven track record of developing or shaping demos, reference content, and narratives that translate complex training or research infrastructure into customer adoption.
- Experience working with customer journeys, use cases, and customer proof such as case studies or testimonials.
- Experience marketing platform or infrastructure products to research infrastructure, platform engineering, or highly technical buyer audiences.
- Familiarity with AI research or training systems involving schedulers, clusters, or long-running distributed workloads.
- Proven track record of successful product launches and scaled cross-functional marketing programs.
- Exceptional communication, influencing, and cross-functional partnership abilities with both technical and executive audiences.
- Working with AI and machine learning products, platforms, or workloads.
- Familiarity with large-scale AI training or research environments, including long-running or failure-sensitive jobs.
- Experience marketing infrastructure or platform products related to schedulers, clusters, Kubernetes, or GPU-accelerated systems.
- About CoreWeave
- CoreWeave’s core values: Be Curious at Your Core, Act Like an Owner, Empower Employees, Deliver Best-in-Class Client Experiences, Achieve More Together.
- Work hard, have fun, and move fast!
- Hyper-growth stage with constant learning and innovation.
- Entrepreneurial outlook and independent thinking.
- Collaborative environment with opportunities to develop innovative solutions to complex problems.