Senior Product Marketing Manager | NAM

Deel is the all-in-one payroll and HR platform for global teams. Our vision is to unlock global opportunity for every person, team, and business. Built for the way the world works today, Deel combines HRIS, payroll, compliance, benefits, performance, and equipment management into one seamless platform. With AI-powered tools and a fully owned payroll infrastructure, Deel supports every worker type in 150+ countries—helping businesses scale smarter, faster, and more compliantly.

About the role

• Develop and execute go-to-market strategies for Deel HR products to support revenue and growth targets.
• Identify market opportunities and customer segments to drive product adoption.
• Craft clear, compelling, and differentiated messaging for HRIS emphasizing its value in compliance, efficiency, and employee satisfaction.
• Collaborate with Product and Sales teams to align positioning with customer needs and competitive insights.
• Partner with Marketing and Growth teams to design multi-channel campaigns that generate demand and nurture prospects through the funnel.
• Measure and optimize campaign performance to ensure ROI.
• Create enablement materials, including pitch decks, one-pagers, and case studies, to equip sales teams with tools to close deals.
• Train sales teams on product features, benefits, and competitive differentiation.
• Conduct competitive analysis and customer research to inform product improvements and positioning.
• Track market trends and provide actionable insights to the Product team.
• Work closely with Product, Growth, Sales, and Customer Success teams to align strategies and initiatives.
• Advocate for customer needs and feedback in product development discussions.

Requirements

• 7+ years of proven experience in product marketing in SaaS, ideally in payroll/HR tech.
• Strong understanding of domestic payroll processes and compliance requirements is a plus.
• Exceptional skills in positioning, storytelling, and go-to-market execution.
• Experience working with Lifecycle marketing teams.
• Data-driven mindset with the ability to analyze metrics and optimize campaigns.
• Excellent communication, presentation, and project management skills.
• Experience collaborating with cross-functional teams in a fast-paced environment.

Benefits

• Full health insurance effective from Day 1 (Medical, Dental, & Vision).
• 401k Retirement Plan.
• Disability Insurance and Life Insurance.
• Employee Assistance Program (EAP).
• Flexible Savings Account (FSA).
• Flexible time off (PTO) and 12 paid holidays per year.
• Parental leave: 16 weeks for the birthing parent and 8 weeks for the non-birthing parent.
• Stock grant opportunities dependent on your role, employment status, and location.
• Additional perks and benefits based on your employment status and country.
• The flexibility of remote work, including optional WeWork access.

Pay

Our salary range reflects gross base salary. For commercial roles with commission eligibility, this figure represents On-Target Earnings (OTE), inclusive of base salary and target commission. Salary ranges are quoted in USD as a consistent global reference. Your offer will be localized to your country's currency using a market-aligned conversion. Final pay is based on objective, job-related criteria including experience, skills, and location.