Senior Product Marketing Manager, Identity & KYA

About the role

The Senior Product Marketing Manager for know-your-agent (KYA) products will develop and execute product marketing strategies to drive awareness, adoption, and growth for Socure’s workforce-focused solutions. This role partners closely with product, sales, and marketing teams to define positioning, messaging, and go-to-market plans.

Responsibilities

• Develop product positioning, messaging, and value propositions that differentiate Socure’s KYA product in the market.
• Lead the planning and execution of go-to-market strategies for new product launches and feature releases targeting identity verification use cases.
• Conduct market, competitor, and customer research to inform product marketing strategies and content.
• Collaborate with product, sales, and marketing teams to ensure consistent messaging and alignment across channels.
• Create sales enablement materials, such as presentations, datasheets, and FAQs, tailored to verification solutions or related fields.
• Track and analyze product and campaign performance metrics, providing insights and recommendations for optimization.
• Develop customer-facing content, including case studies, blog posts, and product collateral, highlighting workforce product impact.
• Gather feedback from customers and internal stakeholders to inform product improvements and marketing initiatives.
• Champion Socure’s leadership competencies by fostering collaboration, adaptability, and a customer-centric mindset in all initiatives.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 5+ years of experience in product marketing, marketing, or a related field, preferably with experience in fraud or identity verification.
• Strong written and verbal communication skills.
• An analytical mindset with the ability to interpret data and market trends.
• Project management and organizational abilities; able to manage multiple projects and adapt to shifting priorities.
• A deep understanding of product marketing, go-to-market strategies, and sales enablement.
• Collaboration and relationship-building skills across cross-functional teams.
• Adaptability, curiosity, and a willingness to learn in a fast-paced environment.
• Experience with fraud, identity, or related field is required with a preference for building 0-1 products.

Qualifications

• Experience with fraud, identity, or related field is required with a preference for building 0-1 products.

Skills

• Strong written and verbal communication skills.
• An analytical mindset with the ability to interpret data and market trends.
• Project management and organizational abilities; able to manage multiple projects and adapt to shifting priorities.
• A deep understanding of product marketing, go-to-market strategies, and sales enablement.
• Collaboration and relationship-building skills across cross-functional teams.
• Adaptability, curiosity, and a willingness to learn in a fast-paced environment.

Benefits

• Socure is an equal opportunity employer that values diversity in all its forms within our company.
• We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Pay

• Compensation Range: $175K - $210K

Schedule

• N/A