Senior Product Marketing Manager for Entertainment & Hospitality
QSC is seeking a Senior Product Marketing Manager for Entertainment & Hospitality to lead marketing strategy across QSC’s professional audio reinforcement applications, including commercial audio, hospitality, and entertainment.
About the role
This role will support a broad portfolio of QSC technology solutions, spanning the QSC powered loudspeaker portfolio for live sound applications, and Q-SYS Full Stack AV Platform solutions for installed systems. The ideal candidate is a versatile marketing leader with deep experience in the AV industry and a proven track record supporting new product introductions.
Responsibilities
- Drive segment-specific marketing strategies for live performance, hospitality, entertainment venues, bars/restaurants, houses of worship, theme parks, and other experience-driven environments.
- Lead strategic marketing across our segments and research areas, with a focus on deep market understanding, scientific rigor, and strategic insight.
- Gather and leverage deep market insights, including market drivers, size, unmet needs, and key players through voice-of-the-customer, paid research, competitor data, to inform long-term product development plans.
- Devise and execute outbound GTM strategy, crafting compelling value propositions and annual marketing execution plans for both NPI and sustaining campaigns.
- Lead marketing activities, content creation, event marketing, brand awareness, and sales enablement that reinforce our core competencies in both portable and installed sound.
- Bridge consumer marketing instincts with B2B solution marketing discipline, helping connect QSC’s loudspeaker heritage to the broader Q-SYS Full Stack AV Platform story in installed entertainment and hospitality applications.
- Work with Training Department to build out product and segment-level sales enablement and end-user training development for entertainment and hospitality solutions.
- Maintain companywide visibility to product development roadmap for this segment through various communication means.
Requirements
- Bachelor’s Degree in Marketing, Communications, Advertising or a related field required. Masters/MBA preferred.
- 8-10 years of experience of product marketing at a professional AV solutions manufacturer.
- Strong, balanced expertise in both professional/portable loudspeakers and integrated audio, video and control systems.
- Proven track record in new product introduction strategy.
- Strong networking capabilities to build relationships across various organizational levels and with customers.
- Strong, tactical knowledge of modern influencer strategy and social media platforms.
- Strong balance between analytical aptitude and visionary envelope-pusher who thrives in a data-driven environment.
- Exceptional communication and influence skills, with the ability to convey complex information clearly to a range of audiences.
- On-camera executive marketing presence for live/pre-recorded launch events.
- Excellent project management and organization skills.
- Ability to travel 25%.
Skills
- Strong, balanced expertise in both professional/portable loudspeakers and integrated audio, video and control systems.
- Proven track record in new product introduction strategy.
- Strong networking capabilities to build relationships across various organizational levels and with customers.
- Strong, tactical knowledge of modern influencer strategy and social media platforms.
- Strong balance between analytical aptitude and visionary envelope-pusher who thrives in a data-driven environment.
- Exceptional communication and influence skills, with the ability to convey complex information clearly to a range of audiences.
- On-camera executive marketing presence for live/pre-recorded launch events.
- Excellent project management and organization skills.
Benefits
The range for this position is $114,600.00 to $180,000.00. Placement within this range may vary, depending on the applicant’s experience and geographic location.
Acuity offers generous benefits including health care, dental coverage, vision plans, 401K benefits, and commissions/incentive compensation depending on role.
For a list of our benefits, click here.
We value diversity and are an equal opportunity employer. All qualified applicants will be considered for employment without regards to race, color, age, gender, sexual orientation, gender identity and expression, ethnicity or national origin, disability, pregnancy, religion, covered veteran status, protected genetic information, or any other characteristic protected by law.
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Accommodation for Applicants with Disabilities: As an equal opportunity employer, Acuity Inc. is committed to providing reasonable accommodations in its application process for qualified individuals with disabilities and disabled veterans. If you have difficulty using our online system due to a disability and need accommodation, you may contact us at (770) 922-9000, select option 4. Please clearly indicate what type of accommodation you are requesting and for what requisition.