Senior Product Marketing Manager, Fashion & Fitness, Social Marketing

We connect customers to relevant products through engaging, timely, and contextually meaningful experiences on social media. We continuously evolve how products are discovered by translating customer behavior, trends, and platform dynamics into content that feels native, personalized, and aligned to how customers shop today.

About the role

The Senior Product Marketing Manager, Fashion & Fitness owns paid social marketing for the Fashion & Fitness vertical — driving performance through the intersection of creative strategy, merchandising, and channel execution. This role translates category trends, cultural moments, and customer behavior into high-performing social programs that drive efficient spend and measurable conversion across Meta, TikTok, Pinterest, and more.

This leader will drive paid social performance for Fashion & Fitness by setting the creative and merchandising strategy that fuels channel efficiency. They will establish how products are selected, positioned, and brought to life in platform-native formats — translating emerging trends, seasonal moments, and performance signals into compelling programs, while continuously evolving strategy through experimentation and data-driven iteration.

As an Individual Contributor, you will operate in close partnership with the Social Marketing team, Fashion & Fitness Marketing team, and creative teams — ensuring creative and merchandising inputs are tightly aligned to channel strategy, optimization cycles, and efficient media investment.

Responsibilities

• Own paid social marketing for Fashion & Fitness — driving performance and efficiency through creative strategy, merchandising, and channel execution across social media applications in formats that feel native, trend-forward, and conversion-oriented
• Lead social merchandising strategy for Fashion & Fitness — curating hero SKUs and product assortments, identifying trend-driven selections, and partnering with category and merchant teams to align social creative to inventory and promotional priorities
• Translate performance data (CTR, CVR, ROAS, engagement) into actionable creative and merchandising briefs, closing the feedback loop between what runs and what gets built next to continuously improve paid social efficiency
• Partner closely with the Fashion & Fitness marketing team to align creative testing roadmaps with channel strategy, ensuring creative velocity and quality match the pace of optimization cycles and budget allocation decisions
• Partner with creative studios to develop performance-informed briefs and ensure creative output meets the quality, format, and velocity requirements of paid social channels
• Build and maintain a Fashion & Fitness trend intelligence function — monitoring platform trends, competitor creative, and cultural moments to inform proactive, seasonally-relevant campaign planning
• Develop scalable mechanisms for creative-to-merchandising alignment, including seasonal planning calendars, intake processes, and post-campaign creative retrospectives
• Communicate creative strategy, merchandising rationale, and performance insights to senior leadership through clear, concise narratives

Requirements

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Bachelor's degree
• Experience driving direction and alignment with cross-functional teams
• Experience owning creative input, development and execution from concept to completion
• Strong understanding of paid social platforms (e.g., Meta, TikTok, Pinterest) and how creative and product selection drive performance in discovery-driven environments

Preferred Qualifications

• Deep expertise in Fashion, Apparel, or Fitness verticals — strong understanding of trend cycles, seasonal planning, and style-forward audience behavior
• Experience merchandising or curating products within social or discovery-driven environments
• Prior experience working alongside or embedded within a performance marketing function, with a clear understanding of how creative inputs serve channel optimization
• Experience building creative frameworks, seasonal playbooks, or merchandising mechanisms that scaled beyond their immediate team
• Experience defining product or tech requirements to support creative or merchandising strategies at scale
• Usage of generative AI tools to enhance workflow efficiency, with a willingness to learn effective prompting and evaluation practices
• Ability to recognize opportunities where generative AI could enhance products, workflows, or customer experiences

Pay

• USA, NY, New York: $157,100.00 - $212,600.00 USD annually
• USA, WA, Seattle: $142,800.00 - $193,200.00 USD annually

Benefits

• Sign-on payments and restricted stock units (RSUs)
• Health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans)
• Employee Assistance Program (EAP) and Mental Health Support
• Medical Advice Line
• Flexible Spending Accounts
• Adoption and Surrogacy Reimbursement coverage
• 401(k) matching
• Paid time off and parental leave

Learn more about our benefits at amazon.jobs/en/benefits.