Senior Product Marketing Manager, Expansion & Growth

Responsibilities

• Promote go-to-market strategies focusing on expansion and competitive displacement
• Design and execute account growth campaigns with Sales and Customer Success teams
• Lead TAM and segmentation analysis for identifying untapped opportunities
• Develop product positioning and messaging that showcases Lexia’s value
• Create sales enablement assets that support team growth and competitive wins
• Synthesize market and competitor insights to inform strategic decisions
• Track and report KPIs related to bookings and account expansion

Qualifications

• Bachelor’s degree in marketing, communications, business, or related field; advanced degree preferred
• 7-10 years of product marketing or go-to-market experience (K12 edtech preferred but not required)
• Demonstrated success in driving expansion, cross-sell/upsell, and competitive displacement strategies
• Comprehensive understanding of TAM analysis and market penetration strategies
• Ability to develop compelling product positioning for decision-makers

Benefits

• Flexible work environment with a Remote First approach
• Reimbursement for setting up home or remote office
• Culture that values employee contribution and success measured by results