Senior Product Marketing Manager
Bruker is one of the world’s leading analytical instrumentation companies, enabling scientists to make breakthrough discoveries and develop new applications that improve the quality of human life. Our high-performance products and high-value life science and diagnostic solutions are trusted by leading businesses, institutes, and scientists worldwide.
About the role
The Scientific Product Marketing Manager shapes market strategy and drives commercial success for Bruker’s cellular analysis and spatial platforms by bridging science, product strategy, and go-to-market execution. With deep understanding of cellular functional screening, multiomics workflows, and translational research use cases, the role translates complex technical capabilities into clear, differentiated value propositions for pharma, biotech, and academic researchers. The position defines positioning, crafts narratives, and equips commercial teams with scientifically credible messaging, while developing and executing content to communicate product stories. The role works cross-functionally with R&D, product management, commercial teams, and leadership to champion customer needs and advance adoption of Bruker’s products.
Responsibilities
- Partner with Product Management and cross-functional teams to develop compelling positioning and messaging for the nCounter and Beacon platforms, clearly articulating each product’s value proposition and ensuring consistent, accurate, and up-to-date messaging across all marketing channels.
- Execute integrated campaigns that support global marketing programs, coordinating the development of content and creative assets, including social and digital materials, and managing release timing across channels.
- Monitor campaign performance and optimize based on engagement metrics and channel insights; collaborate with marketing programs to deploy content through an omnichannel approach.
- Translate go-to-market strategies into actionable marketing plans that drive qualified leads and support sales pipeline growth, managing lead generation efforts across campaigns, webinars, and events.
- Equip the commercial team with tools, training, and resources to effectively communicate the value of Bruker Spatial Biology products, tailoring content to specific buyer personas and stages of the customer journey.
- Evaluate competitors' products, messaging, customers, publications, market share, features, and customer perceptions to gain actionable insights that inform strategic decisions and shape Bruker’s messaging and positioning.
- Track and report on the performance of marketing initiatives, analyzing key metrics such as lead volume, conversion rates, and return on investment (ROI) to guide future program improvements.
Requirements
- Advanced degree (MS or PhD) in life sciences, molecular biology, immunology, oncology, or a related field.
- Strong working knowledge of molecular biology, single cell biology, gene expression profiling, sequencing, and multiomics approaches (RNA/protein).
- Familiarity with optofluidics, cell screening platforms, or high-plex molecular quantification technologies is highly desirable.
- 2-5 years of experience in product marketing, product management, applications, or related commercial roles in the life sciences/tools industry.
- Experience developing product positioning, messaging, and go-to-market strategies for scientific instruments, assays, or software.
- Proven ability to partner with sales and applications teams to support field enablement and customer engagement.
- Ability to translate complex scientific concepts into clear, differentiated value propositions for multiple audience types.
- Strong market and competitive analysis skills, with experience identifying customer needs and emerging trends.
- Exceptional written and verbal communication skills, with ability to craft scientific yet commercially relevant materials.
- Effective at working across R&D, product management, sales, applications, and leadership teams.
- Willingness to travel for customer visits, conferences, and internal company events, up to 15%.
Preferred Experience
- Background working with biopharma, biotech startups, CROs, or translational research groups.
Pay
The estimated base salary range for this full-time position is $87,000 to $140,000. The base salary will depend on education, training, experience, geographic location, skills, competencies, job-related knowledge, and travel requirements. Full-time employees may also be eligible for a performance-related incentive in addition to benefits.
Benefits
- 401(k) with company match
- Employee stock purchase plan
- Medical and dental plans
- Life insurance
- Short-term and long-term disability insurance
- Employee assistance program
- Paid time off, including vacation, sick time, and holidays