Senior Product Marketing Manager, Ag Hub
About the role
DTN is seeking a Senior Product Marketing Manager, Ag Hub to lead go-to-market strategy, positioning, messaging, and product launches for our growing portfolio of agriculture intelligence solutions.
Responsibilities
- Own end-to-end go-to-market planning and execution for new Ag Hub solutions, capabilities, and product launches
- Develop and maintain differentiated positioning and messaging for Farm Intelligence, Grain Intelligence, and Grain Discovery
- Tailor value propositions and market narratives for agriculture retail, grain, and financial-services buyers
- Partner with Product Management to translate product roadmaps, customer research, and technical capabilities into clear customer value
- Create launch strategies that support market readiness, commercial adoption, and post-launch performance measurement
- Create sales enablement materials, including messaging frameworks, pitch decks, one-pagers, and competitive positioning resources
- Equip Sales and Customer Success teams with the messaging, tools, and market context needed to engage customers effectively
- Monitor market feedback, win/loss trends, competitive activity, and product adoption metrics to continuously strengthen positioning
- Represent the voice of the customer in product and go-to-market planning discussions
- Collaborate across Product, Sales, Customer Success, and Marketing to drive alignment and successful execution
Requirements
- 5–7+ years of product marketing experience, including responsibility for positioning and launching B2B SaaS or data and analytics products
- Proven ability to translate complex or technical product capabilities into clear, compelling customer-facing narratives
- Experience partnering closely with Product, Sales, and Customer Success teams in a fast-moving, cross-functional environment
- Strong written and verbal communication skills
- Confidence presenting product strategy, positioning, and market insights to executives and customers
- Experience experimenting with AI tools such as Claude or Microsoft Copilot
- Familiarity with product marketing video and demonstration platforms such as Loom, Arcade, or Camtasia
- Bachelor’s degree or equivalent professional experience
Qualifications
- Experience within agriculture, agtech, commodities, or another data-intensive industry such as energy, weather, or supply chain
- Familiarity with sales intelligence, procurement intelligence, or grower and customer engagement platforms
- Experience building or scaling product marketing processes within a growing SaaS organization
- MBA or other relevant advanced degree
- Understanding of agriculture retail, grain origination, merchandising, or financial-services workflows
Skills
- Experience with AI tools such as Claude or Microsoft Copilot
- Familiarity with product marketing video and demonstration platforms such as Loom, Arcade, or Camtasia
Benefits
Competitive Salary
Unlimited PTO
Flexible working hours
Remote work model (position dependent)
Competitive Medical, Dental and Vision Insurance Plans
6% 401K matching
Unlimited access to 13k+ courses via learning platform to support employee career advancement
Employee Assistance Program (EAP)
Pay
The targeted hiring base pay range for this position is between $95,000 and $123,000. DTN is a pay for performance organization, which means there is the opportunity to advance your compensation with performance over time. The actual base pay offered for this position will be dependent upon many factors, including but not limited to: prior work experience, training/education, transferable skills, business needs, internal equity and applicable laws. The targeted hiring base pay range is subject to change and may be modified in the future. This role may also be eligible for market competitive variable pay and benefits.