Senior Product Manager, Programmatic Demand

Audience

The target audience includes experienced professionals with a strong background in programmatic advertising ecosystems, digital ad serving, measurement frameworks, identity signals, and privacy controls.

Job Description

This role focuses on developing scalable products, systems, and workflows that improve programmatic demand performance across NBCU’s ad tech stack.

Key Responsibilities

• Auction Performance & Optimization Systems

  • Design and build scalable solutions (tools, workflows, automation) to analyze and optimize auction performance across bid rate, win rate, fill, pacing, and timeouts
  • Translate performance insights into productized capabilities (e.g., automated optimization frameworks, configuration layers, or decisioning logic)
  • Partner with Engineering to implement systems that continuously improve demand efficiency and revenue outcomes

• Live Event Monetization (CTV Focus)

  • Identify performance gaps and system constraints in live event auctions (e.g., scaling limits, DSP throttling, timeout behavior)
  • Drive development of product solutions to increase stability, scalability, and performance in high-concurrency environments
  • Partner cross-functionally and externally to ensure platform and partner readiness for tentpole events

• Platform Configuration & Deal Strategy

  • Define product-driven approaches to deal structure, configuration standards, and optimization across PG and PMP
  • Improve how platform settings (e.g., in FreeWheel and partner DSPs) translate into predictable demand performance
  • Productize best practices to reduce inefficiencies and variability in deal execution

• Partner Integrations & Performance

  • Identify systemic partner performance issues and drive long-term solutions (vs. one-off fixes)
  • Inform product strategy based on partner capabilities, limitations, and evolving DSP behavior

Qualifications

• Strong understanding of programmatic advertising ecosystems, including digital ad serving, measurement frameworks, identity signals, and privacy controls—and how these components work together to enable scalable, addressable advertising across CTV and digital environments

• Experience implementing and validating measurement and data pipelines, with a focus on ensuring consistency and accuracy across platforms (e.g., bid requests, attribution, viewability, IVT, and delivery metrics)

• Solid working knowledge of privacy regulations and industry signals (e.g., CCPA, GDPR, GPP, ATT, COPPA), and their implications for data usage, identity resolution, targeting, and measurement in a programmatic context

• Experience understanding identity and user signals (e.g., device IDs, platform identifiers, consent signals) to enable privacy-compliant audience targeting and optimization

• Proven ability to translate complex technical, business, and regulatory requirements into scalable, productized solutions - particularly within programmatic demand, auction dynamics, or partner integrations

• Strong analytical and problem-solving skills, with experience diagnosing performance gaps, data discrepancies, and system inefficiencies, and driving root-cause resolution in production environments

• Experience developing or leveraging automation and/or AI-driven approaches to monitor, validate, and improve the stability, quality, and performance of demand systems and measurement capabilities

• Excellent communication and collaboration skills, with the ability to operate effectively across Product, Engineering, Ad Ops, Sales, Strategy, and external partners to drive aligned outcomes

• Demonstrated ability to operate in high-scalability, high-concurrency environments (e.g., CTV and live events), with a product mindset focused on building durable, system-level solutions rather than one-off fixes

Qualifications

• Minimum of 3+ years of product management experience, preferably within digital advertising, ad tech, or data-driven platforms; experience in CTV, streaming, or programmatic demand strongly preferred

Additional Requirements

• Hybrid: This position currently has a hybrid schedule, which requires contributing from the office a minimum of four days per week. The Company reserves the right to change in-office requirements at any time.

• This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.

• Salary range: $140,000 - $175,000 (bonus eligible)

• Additional Information

  • As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

  • If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].