Senior Product Manager, Patient Acquisition & Growth

About The Role

We are seeking a highly analytical, growth-minded Senior Product Manager to own and accelerate patient acquisition at Circle Medical. This role sits at the very top of the funnel — responsible for ensuring that patients who need care can find us, trust us, and book with us as frictionlessly as possible. This is a PM role that blends deep product craft with growth strategy.

• Own the roadmap for circlemedical.com and all patient-facing landing pages, with a relentless focus on conversion, trust-building, and organic/AI search performance.
• Own the conversion and discovery experience from provider pages — ensure patients can efficiently browse, compare, and select their provider, and convert from provider profile to booked appointment.
• Partner with engineering and design to build fast, accessible, high-quality web experiences that perform exceptionally in both traditional and AI-driven search environments.
• Monitor and act on web performance data continuously with support from our growth marketing stakeholders.
• Build new patient acquisition channels — from partnerships to referral networks — that diversify how Circle Medical grows.

Key Responsibilities

• Web & Landing Page Performance
  • Own the roadmap for circlemedical.com and all patient-facing landing pages, with a relentless focus on conversion, trust-building, and organic/AI search performance.
  • Own the conversion and discovery experience from provider pages — ensure patients can efficiently browse, compare, and select their provider, and convert from provider profile to booked appointment.
  • Partner with engineering and design to build fast, accessible, high-quality web experiences that perform exceptionally in both traditional and AI-driven search environments.
  • Monitor and act on web performance data continuously with support from our growth marketing stakeholders.
  • Build medically accurate, SEO-optimized content that builds patient trust and drives organic traffic.
  • Improve Circle Medical’s organic search presence by collaborating with growth marketing, and executing on a strategy to improve how we rank, appear in AI-generated answers, and build search authority in primary care.
• Booking Flow Conversion Optimization
  • Own conversion rate optimization across the full patient booking funnel, from landing page through completed appointment booking.
  • Translate patient intent and hesitation into product improvements, such as clearer insurance acceptance communication (in collaboration with our insurance/billing pod), easier provider search, updated timeslot selection UI, and more.
  • Run a structured, high-velocity experimentation program — A/B tests, multivariate tests, and qualitative research (including user interviews through GreatQuestion and experiments in GrowthBook) — to systematically reduce friction and increase booking completion rates.
  • Identify and instrument key funnel drop-off points, using analytics tools (e.g., Amplitude, Looker) to understand where prospective patients abandon the flow and why.
• New Growth Bets (New Areas of Care & Channels)
  • Collaborate closely with our clinical, compliance, and marketing teams to launch new areas of care, ensuring each launch is supported by a strong, discoverable web presence, clinically sound content, a conversion-optimized booking path, and go-to-market plan.
  • Maintain and evolve our existing ZocDoc integration, ensuring reliable patient handoff into Circle’s native apps.
  • Ownt the product infrastructure for partner integrations, working with marketing and engineering to build lightweight, scalable partner onboarding and attribution flows.
• Data-Driven Prioritization & Measurement
  • Define and own product acquisition metrics: booking conversion rate, new AOC adoption, etc.
  • Run regular qualitative research using user interview platforms (e.g., Great Question) to uncover friction in the pre-booking experience and identify conversion opportunities.
  • Utilize analytics tools daily (e.g., Amplitude, Looker, etc.) to understand prospective patient behavior, identify drop-off points, and measure the impact of product changes.
  • Run structured experiments and A/B tests (GrowthBook) to continuously optimize key acquisition touch points.
• Stakeholder Management & Cross-Functional Leadership
  • Be a trusted thought partner to engineering, maintaining healthy scope, clear prioritization, and a sustainable delivery rhythm through principled tradeoffs and decision-making.
  • Partner closely with clinical, marketing, operations, and analytics teams to ensure acquisition initiatives are grounded in care delivery realities and business goals.
  • Communicate product vision, tradeoffs, and progress clearly to senior leadership and across teams.
  • Mentor and collaborate with other PMs, contributing to a culture of shared learning, high craft, and patient-first product thinking.
• Cross-Platform Execution Across Web and Back-end
  • Lead product development across a broad engineering surface: natively build landing pages, our web booking flow, and back-end integrations services — requiring strong cross-functional coordination and technical fluency.
  • Run core agile rituals including backlog grooming, sprint planning, standups, retrospectives — ensuring the team has clear priorities, well-defined scope, and strong delivery cadence.
  • Drive high-quality shipping by writing rigorous acceptance criteria and actively participating in acceptance testing for patient-facing features.
  • Make principled tradeoffs between feature complexity, UX quality, and engineering investment, with clear documentation of rationale.

Qualifications

• 5+ years of product management experience, with a meaningful focus on growth or conversion optimization in a consumer-facing digital product.
• Demonstrated expertise in SEO strategy and web performance, including content architecture, and a working knowledge of how generative AI search is reshaping discovery.
• Strong experimentation chops: experience running a structured A/B testing program and a track record of using experiments to drive measurable funnel improvements.
• Startup scrappiness and comfort in fast-moving environments — you can navigate ambiguity, move quickly, and build playbooks from scratch.
• Proven ability to work across web and engineering teams to ship high-quality, performant web experiences at pace.
• Excellent communication skills with the ability to influence without authority across clinical, marketing, and technical stakeholders.
• Track record of owning outcomes, not just outputs — you measure yourself by new patients reached and booked, not features shipped.
• Hands-on experience with qualitative and quantitative user research.
• Experience launching new products or service lines from zero.
• AI familiarity and a builder mindset — comfortable using tools like Cursor and Claude Code to answer questions, prototype, and accelerate execution.

Paid Time Off

Flexible vacation, sick leave, and 12 statutory holidays.

Health & Insurance

Medical, Dental, Vision, Disability, and Life insurance.

Wellness

Mental health programs and an Employee Assistance Program (EAP).

Retirement

RRSP/401(k) program with company match.

Development

Annual reimbursement for eligible training and professional programs.