Senior Product Manager, Monetization & Growth

About the role

The Product Manager, Monetization & Growth will own key product experiences that drive customer acquisition, conversion, monetization, expansion, and retention across Crunchbase's product-led growth motion. This role is responsible for the systems, experiences, and business levers that help customers discover value, choose plans, convert, expand usage, administer teams, and remain engaged over time.

Responsibilities

• Monetization Strategy & Product Ownership: Own product experiences and systems that influence acquisition, conversion, monetization, expansion, and retention.
• Develop and evolve monetization strategies across pricing, packaging, subscriptions, billing, and account growth experiences.
• Prioritize initiatives based on customer impact, revenue opportunity, and strategic alignment.
• Pricing, Packaging & Subscription Management: Lead the design, testing, and optimization of pricing and packaging models across products and customer segments. Own product requirements and execution for pricing, packaging, billing, checkout, upgrade, downgrade, and cancellation experiences. Partner with Engineering and Finance to ensure accurate implementation of monetization systems and policies. Monitor pricing performance and recommend changes based on customer behavior, market dynamics, and business goals.
• Self-Serve Growth & Conversion Optimization: Own self-service growth opportunities across the customer journey, including acquisition, onboarding, activation, conversion, and expansion. Identify and optimize friction points within key conversion funnels. Partner with Marketing and Revenue teams to improve growth experiences across web, product, and lifecycle touchpoints. Evaluate emerging opportunities such as AI search, answer engine optimization (AEO), and new customer acquisition channels.
• Enterprise Administration & Expansion Experiences: Own enterprise administration capabilities that support team management, user provisioning, permissions, billing administration, and account governance. Partner with Revenue and Customer Success teams to identify opportunities that improve account expansion and team adoption. Improve administrative experiences that support both self-service and sales-assisted customer motions.
• Data, Experimentation & Insights: Leverage analytics, experimentation, and AI-powered tools to understand customer behavior, usage patterns, conversion drivers, and pricing sensitivity. Define success metrics and monitor business performance across monetization and growth initiatives. Use data and customer research to identify opportunities and validate product decisions. Utilize AI-enabled tools to accelerate research, analysis, experimentation, and product development workflows.
• Cross-Functional Collaboration: Partner closely with Engineering, Design, Revenue Operations, Marketing, Finance, Sales, and Customer Success to deliver growth and monetization initiatives. Align stakeholders around priorities, success metrics, and business outcomes. Communicate product strategy, tradeoffs, progress, and results to technical and non-technical audiences.

Qualifications

• Bachelor's degree in Business, Economics, Data Analytics, Computer Science, Engineering, or a related field preferred.
• 5+ years of Product Management experience with ownership of monetization, pricing, growth, billing, subscriptions, or related product areas. Ideally includes owning payment or billing systems at meaningful scale (e.g. $10M+ ARR).
• Experience optimizing self-service customer journeys, including onboarding, conversion, checkout, upgrade, expansion, and retention experiences.
• Bonus points for candidates who have architected and launched new pricing tiers or usage based models.
• Experience with subscription, usage-based, or hybrid SaaS business models.
• Experience leveraging experimentation, analytics, and customer research to drive product decisions.
• Experience working cross-functionally with Revenue, Finance, Marketing, and Customer Success teams.
• Experience with enterprise administration, account management, team management, or governance capabilities preferred.
• Domain expertise in SaaS, data platforms, sales intelligence, fintech, venture, or marketplace businesses preferred.
• Strong understanding of product-led growth, monetization, pricing, packaging, and subscription business models.
• Strong analytical skills with the ability to translate data into actionable product insights.
• Understanding of experimentation frameworks and data-driven product decision making.
• Strong product management fundamentals, including discovery, prioritization, delivery, and measurement.
• Demonstrated curiosity and comfort using AI tools to improve productivity, research, and decision making.
• Strong communication and stakeholder management skills.
• Able to balance customer experience, business outcomes, and technical constraints.

Benefits

At Crunchbase, we offer:

• Competitive compensation and equity
• Remote-first flexibility within a list of approved states
• Comprehensive health benefits for you and your family
• Continuous learning support through professional development reimbursement
• 401(k) and Roth plans with an annual financial adviser check-in
• Wellness resources including a monthly stipend for physical and mental health
• Work-from-home enablement with internet stipend and home office setup allowance
• Charitable giving match through our Town Hall awards and community impact initiatives

Pay

$162,435 - $191,100

Schedule

Remote-first

Company Information

Crunchbase is a predictive solution that provides intelligence on private companies, powered by the unique combination of live private company data, AI, and market activity from over 80 million users. We predict private market movements that matter to help investors, dealmakers, and analysts make the right decisions. We are committed to fostering a positive, diverse, and inclusive culture by hiring for potential and embracing individuals with diverse perspectives, backgrounds, experiences, and skill sets. We value transparency and openness, believing that an inclusive environment strengthens our teams and enhances our products. Crunchbase has a remote-first approach, and is open to hiring in residents of these states: California, Colorado, Illinois, Florida, Georgia, Massachusetts, Missouri, Nevada, New Jersey, New York, North Carolina, Oregon, Pennsylvania, South Carolina, Texas, Virginia, Washington, and Maine.