Senior Product Manager - Marketing & Media Analytics

For our client, a leader in the Retail & Consumer Goods space, we are seeking a Senior Product Manager to drive marketing initiatives focused on growth, customer acquisition, brand performance, and measurable demand creation. This role offers the opportunity to directly influence customer engagement, conversion performance, and revenue growth within a consumer-facing environment.

Location: Remote - US based candidates only, no visa sponsorship available

Responsibilities

• Own the product vision and strategy for marketing and media analytics
• Collaborate across teams to identify opportunities and translate them into product direction
• Lead products focused on measurement, attribution, and audience analytics
• Develop KPI frameworks and measurement designs to inform investment decisions
• Work with engineering teams to define data requirements and scalable capabilities
• Assess external platforms for data collaboration and drive build-buy-partner decisions
• Define success metrics and measure impact on business outcomes
• Communicate product strategies and progress to senior leaders and stakeholders

Qualifications

• 6+ years of product management experience in analytics, marketing technology, or media measurement
• Strong understanding of digital marketing channels and measurement techniques
• Experience building data-intensive products and analytics platforms for marketing teams
• Proficient in working with media campaign data and external data ecosystems
• Familiarity with analytics workflows, BI tools, and data collaboration environments
• Strong strategic thinking and executive communication skills, with leadership ability
• Bachelor's degree in business, marketing, economics, computer science, or related field

Pay

$95,200 – $158,800 annually

Benefits

• Competitive total rewards package including incentive and equity components
• Generous suite of benefits offered
• Paid leave compliant with state requirements
• Access to a dedicated benefits resource for employee support