Senior Product Manager, Growth & Retention

Evergreen Telehealth is a direct-to-consumer telehealth platform launching in September 2026, built to deliver personalized, longitudinal care in men’s health and women’s health, with an expanding portfolio of advanced therapies. Unlike most telehealth entrants, Evergreen is vertically integrated with a national, accredited compounded medication fulfillment network, giving us direct control over quality, cost, and the end-to-end patient experience. Our platform is built cloud-native on a modern healthcare data standard (FHIR R4), with an AI-assisted clinical documentation and patient engagement layer, a leading cloud EHR, and an event-driven services architecture. We are a small, senior, fast-moving team backed by an established healthcare organization.

About the role

You will be Evergreen’s first dedicated product hire. This is a player-coach, individual contributor role for a senior product manager who wants founding-level ownership without founding-level chaos: the platform is built, the clinical and fulfillment infrastructure is in place, and launch is weeks away. You will own product execution across the patient experience: how patients discover, enroll, convert, and stay in care. The CTO retains ownership of product vision and platform strategy; your job is to translate that vision into a prioritized roadmap, ship it with our engineering team, and let the data tell us what to do next. In a subscription healthcare business, retention is the entire economic model. From day one of live traffic, you will own the instrumentation, analysis, and iteration loop that turns our first patient cohorts into durable, compounding growth.

Responsibilities

• Patient funnel instrumentation and analytics, from visit to intake to conversion to first fill to refill
• Retention and lifecycle roadmap: activation, adherence, refill continuity, dunning and payment recovery, win-back
• Backlog ownership and sprint-level prioritization with engineering
• Product requirements and specs engineers can build from without a meeting
• Pricing, bundling, and packaging decisions
• Launch readiness across the patient-facing experience: intake, identity verification, checkout, onboarding, and first-fill journey
• Full-funnel instrumentation and analytics: define the metrics tree (visit to intake to conversion to first fill to refill), ensure every step is measurable before day one
• Launch triage: prioritize the inevitable post-launch fix list against the next release roadmap with clear, communicated tradeoffs
• Cohort and funnel analysis that drives weekly prioritization; you frame the tradeoffs, propose the call, and drive the decision with the CTO
• Voice of the patient: synthesize support tickets, session data, and patient feedback into roadmap inputs
• Coordination with clinical, compliance, and pharmacy operations stakeholders so that product decisions respect clinical safety and regulatory constraints without grinding to a halt

Requirements

• 6+ years of product management experience, including at least 2 years as the senior or lead PM on a consumer-facing product
• Personal ownership of a DTC subscription product's retention metrics: you can name your LTV/CAC ratio, monthly churn rate, and the interventions you ran to move them
• Experience in healthcare, telehealth, finance, or another regulated consumer domain
• Hands-on execution: you write your own specs, run standups, and pull your own analytics queries
• Experience working with distributed or offshore engineering teams
• Comfort operating as product hire number one, with no product ops or design team to delegate to

Nice to Have

• Experience at a DTC telehealth or digital pharmacy company
• Familiarity with healthcare interoperability standards (e.g. FHIR) and EHR-integrated product experiences
• Experience shipping AI-assisted product experiences
• Pricing and packaging experience for recurring-revenue healthcare products

Physical Requirements

• Ability to lift fifty (50) pounds
• Moving, lifting, or carrying boxes
• Ability to stand for extended periods
• Fine motor skills
• Visual acuity

Benefits

• Health care insurance (medical, dental, vision)
• Life Insurance
• Supplemental Insurance
• PTO
• 401K matching
• Sick leave

What This Role Is Not

It is not a Technical Program Manager role. We have program management capacity for vendor delivery and cross-functional coordination. This role owns what we build and why.

It is not a Head of Product role on day one. As the product surface and team grow, there is a genuine path to product leadership for the right person, earned through results.

It is not a strategy-deck job. If you want to set vision from a distance, this is the wrong role. If you want to own outcomes at ground level during the most formative year of a company’s life, it is the right one.

Why Now

You would join weeks before launch, early enough to own launch readiness and put your fingerprints on the first patient experience, and positioned to own the single most information-rich window this company will ever have: its first 90 days of live cohort data. Product people wait entire careers for a clean 0-to-1 with the infrastructure already built. This is that.