Senior Product Manager - Growth Marketing

About the role

Join Expedia Group’s Growth Marketing Technology team to help shape the future of marketing through data-driven innovation and AI-powered solutions. As a Product Manager III, you’ll play a pivotal role in developing scalable marketing technologies that enhance automation, measurement, and personalization across global marketing campaigns on platforms such as Google, Meta and Apple.

Responsibilities

• Drive product development across data, automation, and AI/ML capabilities to support marketing scalability and efficiency.
• Collaborate with engineering, data science, and analytics teams to deliver robust measurement and optimization tools.
• Translate complex technical concepts into actionable product requirements and communicate them effectively across stakeholders.
• Lead initiatives to integrate generative AI into marketing workflows, including content generation and ad creative optimization.
• Conduct market and trend analysis to inform product strategy and identify opportunities for innovation.
• Build a deep understanding of data infrastructure and source data dictionaries and database schema for wider use.
• Write user stories, acceptance criteria, hypotheses, and success metrics for new product features or enhancements.

Requirements

• Bachelor's or Master's degree in Computer Science, Engineering, Data Science, or equivalent experience.
• 6+ years of product management experience, ideally in marketing platforms, data products, and AI/ML applications.
• Strong technical acumen with experience in data engineering, workflow orchestration, and machine learning operations.
• Excellent communication skills with the ability to influence cross-functional teams and stakeholders.
• Experience with Python, SQL, Java, HQL, Hive, Pyspark, or similar programming languages preferred.
• Well-versed in design thinking principles.
• Great problem-solving and analytical skills.

Qualifications

• Experience with generative AI in marketing workflows, including content generation and ad creative optimization.
• Understanding of data infrastructure and source data dictionaries and database schema.
• Ability to write user stories, acceptance criteria, hypotheses, and success metrics for new product features or enhancements.

Skills

• Data engineering
• Workflow orchestration
• Machine learning operations
• Python, SQL, Java, HQL, Hive, Pyspark, or similar programming languages
• Design thinking principles
• Problem-solving and analytical skills

Benefits

Expedia Group offers benefits and perks designed to support employees and their families, including medical, dental, and vision coverage, paid time off, an Employee Assistance Program, wellness and travel reimbursement, travel discounts, and International Airlines Travel Agent Network (IATAN) membership.

Pay

The total cash range for this position in Seattle is $173,000.00 to $242,500.00. Employees in this role have the potential to increase their pay up to $277,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

Schedule

Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience.

Pay Ranges May Be Modified In The Future

Accommodation Requests

If you need an accommodation or adjustment due to a disability during the application or recruiting process, please submit a request at this link.

About Expedia Group

Expedia Group includes three flagship consumer brands - Expedia, Hotels.com, and Vrbo - along with a leading B2B travel business and travel advertising offerings. Across our brands and business, we help travelers explore the world with confidence and ease.

Important Notice

Employment opportunities and job offers at Expedia Group will always come from Expedia Group's Talent Acquisition and hiring teams. Never share sensitive personal information unless you are confident of the recipient. Expedia Group does not extend job offers via email or messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official place to find and apply for roles is here. Equal Opportunity Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law.