Senior Product Manager - Digital Channels

Key Responsibilities

• Oversee the planning and execution of website projects, updates, and enhancements.
• Manage timelines, gather requirements, and facilitate collaboration across the Website team and other stakeholders to ensure successful delivery.
• Lead QA and regression testing efforts to ensure flawless functionality and seamless integration with third-party platforms.
• Monitor deployments to maintain high standards of performance and reliability.
• Champion initiatives related to Search Engine Optimization (SEO), Answer Engine Optimization (AEO), and digital accessibility.
• Collaborate with internal teams and external vendors to ensure adherence to best practices and regulatory requirements.
• Data-Driven Optimization: Analyze user behavior, site performance metrics, and personalization strategies to inform continuous website improvements.

Qualifications

• Proven experience in digital product management, preferably with a focus on web platforms.
• Strong understanding of SEO, AEO, accessibility standards, and web analytics.
• Excellent project management and cross-functional collaboration skills.
• Ability to translate data insights into actionable strategies.
• Familiarity with agile methodologies, CMS platforms, and QA processes.

Position Title

Senior Product Manager - Digital Channels

Business Unit

Retail Operations

Reports to

Manager - Digital Channels & Payments

Position Overview

This position is primarily responsible for supporting the development, implementation and maintenance of the online account opening product. Additional responsibilities include assisting with the corporate website as well as digital channels and payment strategies.

Primary Responsibilities

• Provide project support to the department management team.
• Afford assistance with overseeing the timely and accurate implementation and administration of activities related to the Online Account Opening solution and third-party integrations.
• Collaborate with the management team and other line of business departments to design, develop and implement online account opening.
• Perform User Acceptance Testing for digital products and releases.
• Assist with analysis of processes and make recommendations to management for streamlining functions, improving efficiency and enhancing the accuracy and quality of work.
• Assist with content management and optimization of corporate website properties and the oversight of day-to-day maintenance, future enhancements, content improvement and overall site integrity while utilizing SiteCore - our content management system.
• Responsible for a variety of other job duties, such as assisting with all troubleshooting and testing of Digital Channel products/services.

Skills Required

• Excellent project management skills.
• Excellent communication skills, both written and verbal.
• Excellent organizational, analytical and interpersonal skills.
• Detail-oriented.
• Ability to work and multi-task in a fast paced environment.
• Ability to use a personal computer and job-related software.
• MS Word - Intermediate Level.
• MS Excel - Intermediate Level.
• Experience in a similar position.
• In-depth knowledge of digital channels, payments, banking practices and regulations requiring legal compliance.

Physical Requirements

None beyond traditional office work.

Equal Employment Opportunity (EEO)

It is the policy of F.N.B. Corporation (FNB) and its affiliates not to discriminate against any employee or applicant for employment because of age, race, color, religion, sex, national origin, disability, veteran status or any other category protected by law. It is also the policy of FNB and its affiliates to employ and advance in employment all persons regardless of their status as individuals with disabilities or veterans, and to base all employment decisions only on valid job requirements. FNB provides all applicants and employees a discrimination and harassment free workplace. FNB will not provide sponsorship for employment-based visas for this position; only candidates who are legally authorized to work in the U.S. will be considered.