Senior Product Manager, Customer Data Platform

About the role

To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.

We are looking for a Senior Product Manager to own and evolve our Customer Data Platform (CDP) capabilities. This role is responsible for the customer data platform and enabling it for downstream teams so they can build personalized, measurable, and compliant customer experiences at scale.

Responsibilities

• Define and own the long-term product vision, success metrics, and roadmap for Customer Data Platform (CDP) capabilities, aligning stakeholders across data, marketing, product, and engineering to deliver measurable business outcomes.
• Drive standards for customer data modeling and ingestion by shaping events, attributes, and schemas entering the CDP, partnering with engineering and data teams to simplify, consolidate, and scale tracking and integration patterns.
• Translate the needs of downstream teams (product, marketing, analytics, experimentation, personalization) into reusable, platform-level CDP capabilities, prioritizing integrations and features that streamline activation of audiences, identities, and events.
• Ensure the CDP is discoverable, well-documented, and easy to adopt by internal teams, using feedback, usage metrics, and experimentation to continuously reduce friction and increase platform usability and adoption.
• Lead governance, quality, and reliability for core CDP components by partnering with data governance, security, and privacy teams to define guardrails, SLAs, and quality expectations, and driving continuous improvement against those standards.
• Integrate advanced data and AI/ML concepts into the CDP roadmap, including safely integrating and operating AI/ML-enabled solutions that improve targeting, personalization, and experimentation outcomes, and applying familiarity with AI-driven systems, tools, or workflows to real-world travel products.

Requirements

• Bachelor’s or Master’s degree in a relevant field, or equivalent practical experience.
• 5–7+ years of product management experience, including significant work on platform or data products where you owned strategy, roadmap, and delivery.
• Demonstrated experience working with customer data such as events, identities, profiles, or audiences, with comfort engaging in technical discussions about data models, APIs, and integration patterns.
• Proven track record defining product strategy and roadmaps for data or platform capabilities and delivering against them in close collaboration with engineering, data, and cross-functional business partners.
• Ability to operate within a multi-team environment, owning CDP capabilities that serve multiple downstream products and services, and aligning diverse stakeholders around clear priorities and measurable outcomes.

Preferred Qualifications

• Hands-on experience with customer data platforms (vendor or homegrown), analytics or customer data infrastructure, including data modeling for events, profiles, and audiences and ingestion into large-scale data systems.
• Background in one or more of personalization, lifecycle marketing, experimentation, or analytics, with experience using customer data to drive targeted campaigns, experiences, or optimizations at scale.
• Familiarity with data governance, privacy, and compliance requirements related to customer data (e.g., consent, data retention, access controls) and experience embedding these into platform capabilities and guardrails.
• Demonstrated experience taking products or platforms from concept through launch to scaled internal adoption, including defining success metrics, driving change management, and iterating based on quantitative and qualitative feedback.
• Experience designing or evolving AI-aware CDP capabilities, such as features that power ML-driven segmentation, personalization, or experimentation, including safely integrating and operating AI/ML-enabled solutions and applying AI/ML concepts in collaboration with data science and engineering teams.

Benefits

The total cash range for this position in Austin is $173,000.00 to $242,500.00. Employees in this role have the potential to increase their pay up to $277,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.

Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee’s passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership.