Senior Product Manager, Community Building

About the Role

Acorns is building a new Community product team from scratch—a small, senior group with a single mandate: Get people addicted to saving by unlocking network effects inside Acorns. This team understands how to create engagement loops, virality, and habit formation. As the Senior Product Manager, you’ll own the product strategy and roadmap for Acorns’ Community surface, identifying, prioritizing, and shipping engagement and growth mechanics that drive organic acquisition at scale.

You’ll report directly to the CEO and collaborate with a Senior Product Designer and Senior engineering team to design engagement loops, social sharing mechanics, and habit-forming experiences. This role offers end-to-end ownership, from early concept to shipped product, impacting millions of users often investing for the first time.

Responsibilities

• Define and drive the Community product roadmap, focusing on engagement loops, viral growth, and network effects to spread Acorns organically.
• Own key metrics—DAU, sharing behavior, referral rates, retention, and habit formation—and be accountable for moving them.
• Build a rigorous experimentation practice: define hypotheses, instrument tests, learn fast, and scale what works.
• Turn user insights, competitive signals, and data into a prioritized backlog of high-confidence bets.
• Communicate clearly with partnering teams and act as the connective tissue between the Community team and the broader Acorns organization.

Qualifications

• Owned growth or engagement products at a social, gaming, or high-growth consumer company, with demonstrable impact on DAU, retention, or viral coefficients.
• Hands-on experience with k-factor, referral loops, engagement mechanics, or social graph features.
• Run A/B experiments end-to-end: hypothesis definition, test instrumentation, results analysis, and decision-making.
• Written SQL to pull your own data without relying on analysts.
• Shipped a product or feature from ambiguous brief to market on a small team with limited resources.
• Successfully pitched non-obvious bets to leadership and been proven right.

Benefits

• Competitive salary and stock options.
• Comprehensive benefits package for you and your family.
• Flexible work location, hours, and paid time off.
• 401(k) matching.
• Monthly Acorns account contribution and GoHenry account for your family.
• Mindfulness and financial wellness resources, including Headspace and Addition Wealth.
• Acorns Career Development Program (ongoing training, development plans, and access to Cornerstone’s online training platform).
• Roots Leadership Program for Emerging Leaders.
• Community week onsite gatherings and virtual events.

Pay

The pay range for this position at commencement of employment is expected to be between $174,800 and $205,700/year plus variable compensation. Base pay may vary depending on market location, job-related knowledge, skills, and experience. The total compensation package may also include equity grants and discretionary cash bonus awards.