Senior Product Manager
About Tekion
Positively disrupting an industry that has not seen any innovation in over 50 years, Tekion has challenged the paradigm with the first and fastest cloud-native automotive platform that includes the revolutionary Automotive Retail Cloud (ARC) for retailers, Automotive Enterprise Cloud (AEC) for manufacturers and other large automotive enterprises and Automotive Partner Cloud (APC) for technology and industry partners. Tekion connects the entire spectrum of the automotive retail ecosystem through one seamless platform. The transformative platform uses cutting-edge technology, big data, machine learning, and AI to seamlessly bring together OEMs, retailers/dealers and consumers. With its highly configurable integration and greater customer engagement capabilities, Tekion is enabling the best automotive retail experiences ever. Tekion employs close to 3,000 people across North America, Asia and Europe.
Job Introduction
We are seeking a Senior Product Manager, who will define, lead, and execute the vision and roadmap for our Tekion CRM platform. In this role, you will act as the voice of our customers by translating their needs into product requirements that deliver measurable business value. This leader will work cross-functionally across product management teams, engineering, marketing, and partner teams to set direction, prioritize initiatives, and ensure the successful delivery of innovative solutions that transform the automotive customer relationship experience. Reporting to the Director of CRM Business Product, you will define the product roadmap for Sales and Service CRM products and continuous improvement cycles that directly drive the success of our most strategic accounts.
Key Role & Responsibilities
Partner to create a long-term product vision and strategy for the Automotive CRM portfolio.
Develop and communicate a clear product roadmap aligned with company objectives and customer needs.
Identify emerging trends in automotive retail, digital transformation, and CRM best practices to shape strategic initiatives.
Customer & Partner Advocacy:
Serve as the voice of the customer, ensuring dealer and partner feedback drives product priorities.
Build strong relationships with dealers and industry stakeholders to understand pain points, opportunities, and market shifts.
Translate customer insights into actionable product requirements.
Create and maintain product artifacts including BRDs, and ISDs, and internal and external-facing documentation.
Define native AI solutions that deliver new value to our customers and redefine the automotive CRM experience.
Lead discovery, business case development, and prioritization of new product initiatives.
Collaborate with product management, engineering, product architects, and data teams to deliver innovative and scalable CRM capabilities.
Define success metrics, monitor performance, and iterate to continuously improve product adoption and impact.
Stay current on automotive industry trends, certification requirements, competitive platforms, and regulatory developments affecting automotive retail technology.
Basic Qualifications
8+ years of product management experience, with at least 2 years in an enterprise or B2B SaaS context managing integrations, APIs, or platform capabilities.
Deep automotive expertise with preferred experience in Automotive CRM.
Proven track record of defining and delivering successful SaaS or CRM product strategies.
Deep understanding of automotive retail, dealer operations, and OEM ecosystems.
Strong analytical, problem-solving, and business case development skills.
Exceptional communication and storytelling abilities, with experience presenting and aligning with senior executives and external partners.
Ability to thrive in a fast-paced, evolving environment with multiple priorities.
Hands-on expertise in building and applying LLM-driven capabilities to optimize CRM systems and marketing workflows.
Extensive experience optimizing CRM workflows and integrating marketing operations to drive campaign performance and customer engagement.
Demonstrated experience partnering directly with large enterprise customers or strategic partners in a client-facing product capacity.
Excellent written and verbal communication skills, including executive-level presentation and the ability to simplify complex technical concepts for non-technical stakeholders.
Proven ability to manage competing priorities across multiple partners and workstreams with minimal oversight.
Experience writing detailed product requirements, user stories, and acceptance criteria for engineering teams.
Comfort with data — able to define KPIs, interpret usage metrics, and use quantitative and qualitative signals to inform prioritization decisions.
Preferred Qualifications
Experience in either CRM Marketing, Service CRM, or CRM Lead Management.
Background in working with product-led and partner-led growth motions.
Exposure to AI-powered product features or data platform products.
MBA or equivalent advanced degree.