Senior Product Manager

About the role

The Senior Product Manager will own the full product lifecycle for LeadingResponse’s performance marketing platform, connecting consumers at critical life moments with the right professionals at the right time. This is a builder role with real ownership, including defining the roadmap, leading AI/ML-driven matching strategy, running experimentation at scale, and driving measurable revenue outcomes.

Responsibilities

• Define and own the product roadmap for our online and offline performance marketing portfolio - balancing innovation with execution.
• Craft a compelling 1-3 year product vision aligned to market trends, competitive dynamics, and LeadingResponse's growth ambitions.
• Evaluate build, buy, or partner options with analytical rigor; recommend and champion the path that maximizes speed-to-value.
• Identify and validate new product opportunities through customer discovery, data analysis, and competitive intelligence.
• Lead deep customer discovery to develop rich personas, surface pain points, and map the decision journey for both consumers and professional-services clients.
• Translate qualitative and quantitative insights into sharp problem statements and product hypotheses.
• Champion a culture of continuous feedback - closing the loop between product, marketing, and sales to ensure the market's voice shapes every decision.
• Establish a rigorous A/B testing and experimentation framework to de-risk decisions and accelerate learning.
• Write crisp, high-quality PRDs and user stories that engineering, design, and data teams can execute with confidence and speed.
• Drive prioritization and trade-off decisions - ruthlessly managing scope, sequencing features for maximum impact, and protecting delivery velocity.
• Orchestrate cross-functional squads across engineering, data science, marketing, and sales; align stakeholders from ICs to ExCo on a shared product direction.
• Leverage analytics and growth levers to define KPIs and north-star metrics for every product; build dashboards and reporting cadences that keep the team outcome-oriented.
• Use quantitative modeling, funnel analysis, and cohort studies to diagnose underperformance and drive measurable revenue, margin, and market-share outcomes.
• Define the product strategy for AI and ML-driven consumer-to-professional matching - working with data science to move from rules-based routing to intelligent, personalized lead qualification that improves with every interaction.
• Identify and build toward network effects within our consumer and professional ecosystem - designing feedback loops that compound value on both sides of the marketplace over time.

Requirements

• 5+ years of product management or product marketing experience, ideally in performance marketing, ad-tech, MarTech, or a high-growth consumer internet company.
• Demonstrated track record of owning a product from 0→1 and scaling it to meaningful revenue - at a company known for product excellence (FAANG-caliber rigor is a strong signal).
• Deep fluency in product analytics: you can write SQL, interpret regression outputs, and design statistically valid experiments without needing a data scientist hand-holding you.
• Experience shipping products that required integrating online and offline data, or that served a two-sided marketplace (buyers and service providers).
• A portfolio of crisp PRDs, strategy memos, or go-to-market plans you can walk us through.

Qualifications

• A systems thinker who spots non-obvious connections between consumer behavior, business models, and technology - and turns that into product bets.
• A world-class communicator: you distill complexity into clarity, write documents that need no presentation, and can hold a room from engineers to the C-suite.
• Influence-without-authority is your default mode - you build coalition and momentum through logic, data, and genuine respect for every function.
• A velocity junkie: you default to shipping and iterating rather than over-planning, and you maintain quality without sacrificing speed.
• Radically customer-obsessed - you have personally conducted dozens of customer interviews and let that voice guide your biggest decisions.
• An entrepreneur at heart - who operated in an environment where ambiguity and ownership are the norm.
• High integrity and low ego - you credit the team, escalate problems early, and do what's right for the customer even when it's hard.

Bonus Points

• Experience in legal, financial services, healthcare, or senior living verticals.
• Familiarity with programmatic advertising, lead generation, or direct-response media.
• Background in consumer UX / app product management in addition to B2B or growth product.
• MBA or equivalent advanced degree from a top program - or equivalent self-taught rigor demonstrated by your track record.