Senior Product Manager

About the role

As Senior Product Manager for Consumer Engagement, you will own how January reaches consumers—transforming static, one-size-fits-all outreach into a dynamic, personalized engagement system that drives action.

Responsibilities

• Build the experimentation infrastructure, template management systems, and channel orchestration that enable intelligent personalization at scale.
• Create systems that understand consumer context, predict the most effective engagement strategies, and continuously learn from each interaction—accelerating revenue, improving consumer outcomes, and setting a new standard for compassionate, data-driven collections.
• Define the product strategy to close the awareness gap so consumers know who January is, why we're reaching out, and how to act—building experimentation infrastructure to rapidly test across channels, templates, timing, and segments.
• Build tools that make communication creation and management simple and easy, cutting time-to-live from weeks to days—empowering Ops, Compliance, and Design to iterate quickly preserving speed, compliance, and client-specific requirements.
• Define the omni-channel outbound engagement strategy by determining the optimal mix of channels, timing, and sequencing for different consumer segments powered by Machine Learning.
• Develop segmentation frameworks that go beyond demographics to include behavioral signals, engagement history, and financial context—enabling targeted campaigns with clear hypotheses and feedback mechanisms to validate and refine segments.
• Owning our communications platform roadmap so it scales with volume and complexity—balancing near-term campaign needs with longer-term investments that reduce technical debt, deprecate legacy systems, and embed observability everywhere.
• Build intelligent personalization that understands consumer context, predicts optimal engagement strategies, and continuously learns from outcomes.
• Partner with Analytics to wire feedback loops that make personalization models smarter over time—optimizing beyond vanity metrics to the actions that drive recoveries.

Requirements

• Minimum of 6+ years of product management experience with clear, measurable growth outcomes.
• Led growth programs at scale—owned the strategy, execution, and iteration.
• Hands-on experimentation: shipped and iterated on 10+ A/B tests that moved action-based metrics (not just opens or CTR).
• Evidence of segmentation and personalization improving conversion or recovery-like outcomes (pay, schedule, enroll, complete, authenticate).
• Strong analytics fluency: SQL comfort, cohorting, lift decomposition, sample sizing, statistical power.
• Partnersed with Compliance and Operations in regulated contexts without sacrificing speed—co-designed constraints rather than treating compliance as a blocker.
• Platform thinking: reduced drag by leveraging automation, building internal tools, or deprecating legacy systems—can articulate "what we stopped doing" to unlock velocity.
• Excellent communication skills—able to articulate complex strategies in a clear, concise way for both technical and non-technical audiences.
• Thrives in a fast-paced environment and is motivated by solving complex problems with innovative solutions.

Qualifications

• Minimum of 6+ years of product management experience with clear, measurable growth outcomes.
• Led growth programs at scale—owned the strategy, execution, and iteration.
• Hands-on experimentation: shipped and iterated on 10+ A/B tests that moved action-based metrics (not just opens or CTR).
• Evidence of segmentation and personalization improving conversion or recovery-like outcomes (pay, schedule, enroll, complete, authenticate).
• Strong analytics fluency: SQL comfort, cohorting, lift decomposition, sample sizing, statistical power.
• Partnersed with Compliance and Operations in regulated contexts without sacrificing speed—co-designed constraints rather than treating compliance as a blocker.
• Platform thinking: reduced drag by leveraging automation, building internal tools, or deprecating legacy systems—can articulate "what we stopped doing" to unlock velocity.
• Excellent communication skills—able to articulate complex strategies in a clear, concise way for both technical and non-technical audiences.
• Thrives in a fast-paced environment and is motivated by solving complex problems with innovative solutions.

Nice to have

• Startup growth phase experience (Series A–C) plus some scale exposure.
• Built or extended a communications platform, templating system, or rate-limited channel orchestration.
• Worked with ML and LLM-driven products to build personalization at scale.
• Before/after metrics for a program you owned end-to-end, with clear evidence of business impact.

Benefits

We are dedicated to transparent, fair, and equitable compensation practices that reflect our commitment to fostering an environment where all team members are valued and supported. We encourage individuals from all backgrounds to apply. We are an equal opportunity employer committed to diversity and inclusion in the workplace. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, age, veteran status, or any other legally protected characteristic.