Senior Product Manager

Tonawanda. Full-time, 1st shift.

About the role

The Senior Product Manager is responsible for the strategic management and commercialization of the organization's product portfolio. This role serves as the connection between product development, Digital Dentistry, Sales, Marketing, Customer Support, and customers to ensure products successfully move from concept through launch, adoption, and ongoing lifecycle management. The Senior Product Manager drives product strategy, market analysis, customer insights, commercialization planning, and product lifecycle management while ensuring alignment with organizational goals and customer needs. This position plays a critical role in identifying growth opportunities, improving customer adoption, and supporting the organization's transition toward increasingly digital solutions and workflows.

Responsibilities

• Own product strategy and portfolio management for the entire orthodontic and dental device line, evaluating market opportunities, clinical needs, and competitive positioning to guide the product lifecycle from concept through market retirement.
• Lead commercialization and go-to-market execution: launch planning, sales enablement, customer-facing collateral, clinical value propositions, and training, partnering with Sales, Marketing, and Customer Support to drive adoption among orthodontists and dental professionals.
• Gather and analyze feedback from practitioners and clinical end-users, and monitor industry and competitive trends, translating insights from customer visits and trade shows into actionable product recommendations.
• Partner with Digital Dentistry, Engineering, Manufacturing, Quality, Sales, and Marketing to align product strategy with operational execution and prioritize product enhancements and new development.
• Track product adoption, margin, and revenue contribution across the portfolio, recommending pricing, positioning, and improvement strategies, and supporting business cases for new product investment.

Requirements

• Bachelor's degree in Business, Marketing, Engineering, Biomedical Sciences, Healthcare Administration, or related field; MBA preferred.
• 7–10+ years of product management, product marketing, commercialization, marketing, or business development experience, with a clear focus on product growth.
• 3–5 years of experience in Orthodontic or Dental Devices (strongly preferred), Medical Device, Healthcare Technology, or Healthcare Manufacturing.

Skills

Strong strategic thinking and business acumen, with the ability to connect customer needs, market opportunities, and business objectives to sell across a full product portfolio to healthcare and clinical customers.

Benefits

Benefits available.