Senior Product Manager - Alto Professional

About the Role

The Senior Product Manager for Alto Professional drives the end-to-end product lifecycle for live sound and sound reinforcement hardware, including active loudspeakers, portable PA systems, powered subwoofers, live sound mixers, and wireless audio gear. The ideal candidate bridges live sound engineering, market research, and business strategy to conceive, design, and deliver accessible, high-value audio solutions for gigging musicians, DJs, venues, and sound operators.

Responsibilities

• Product Strategy & Roadmap Ownership
  • Market & Competitive Analysis: Monitor trends in live sound, DJ gear, portable PA systems, and commercial sound reinforcement to identify market gaps and competitive threats (e.g., JBL, QSC, Mackie, Behringer).
  • Roadmap Definition: Maintain and execute a multi-year product roadmap that aligns with Alto Professional’s positioning of high-output, feature-rich live sound equipment at accessible price points.
  • Business Case & Opportunity Assessment: Evaluate return on investment (ROI), target retail price points, volume forecasts, and gross margin targets for proposed new products.
• Technical Specifications & Design Direction
  • Product Concepting: Use relevant tools to create 2D or 3D concept imagery, feature lists, competitive and financial analysis to seek approval for new concepts driven by the roadmap or executive direction.
  • Product Specifications: Create documents defining the product, including user features, engineering, firmware, app, and hardware specifications—such as driver sizes, amplifier class/wattage, DSP features, Bluetooth/wireless capability, and I/O configurations.
  • Competitive Landscape: Draft detailed competitive matrices to ensure each new product concept meets competitive standards and seeks features and/or cost differentiation.
  • Design Team Collaboration: Work directly with internal and external EE/ID/ME/SW and project management development teams to refine product development during prototyping stages.
  • Prototype Testing: Conduct hands-on testing of early acoustic samples, DSP voicings, gain staging, and physical durability in office and real-world gigging conditions to provide direction and decision-making for the development team.
• Cross-Functional & Vendor Execution
  • Manufacturing Liaison: Maintain continuous communication with overseas contract manufacturers’ project managers and engineering teams to resolve design-through-manufacturing challenges in conjunction with Alto Project Management.
  • Project Tracking: Use workflow tools (e.g., SharePoint and Jira) to manage project document control and communications.
• Go-To-Market (GTM) & Commercialization
  • Marketing & Sales Enablement: Collaborate with brand marketing and graphics teams to create product naming, packaging callouts, web copy, sales decks, and promotional videos. Execute marketing handoff meetings and support regional sales personnel for channel sell-in.
  • Trade Show & Dealer Support: Present new product lines at major industry events (e.g., NAMM) and conduct technical training for internal sales reps and retail partners.
• Lifecycle & Quality Management
  • Sustaining Engineering: Evaluate customer reviews, support team reports, and return data to implement running firmware updates or hardware refinements.
  • End-of-Life (EOL) Strategy: Manage product transitions and phase-outs as next-generation models are introduced.

Requirements

• 5+ years of experience in product management in the MI Professional Audio market.
• BS or BA degree in Audio Technology, Business, Marketing, or related field; equivalent work experience considered.
• Hands-on experience using professional audio equipment including loudspeakers, subwoofers, mixers, amplifiers, microphones, signal processors, or live sound systems.
• General understanding of relevant loudspeaker technologies, including transducers, amplification, DSP/limiting concepts, voicing, system tuning, and directivity control.
• Strong understanding of the professional audio and musical instrument markets and key channel partners, including competitive products, customer needs, and industry trends.
• Familiarity with professional loudspeaker, mixer, amplifier, microphone, DSP, and portable PA product categories.
• Experience working with sales, marketing, dealers, distributors, artists, contractors, consultants, or end users in the professional audio industry.
• Experience participating in product demonstrations, customer evaluations, trade shows, training events, or other customer-facing activities.
• Understanding of business principles including scheduling, cost, margin, profit, return on investment, and market positioning.
• Advanced experience with Microsoft Office Suite, Adobe Creative Suite, Jira, and AI platforms for product management.

Preferred Qualifications

• Working knowledge of loudspeaker system design, acoustic measurements, and performance evaluation sufficient to partner with and guide acoustics development activities.
• Ability to interpret objective acoustic data and relate measurements to real-world product performance and customer experience.
• Demonstrated ability to translate customer needs and market opportunities into successful product concepts.
• Existing knowledge of Alto Professional products and competing PA loudspeaker brands is a plus.

Benefits

• Generous holiday time.
• Medical, vision, and dental benefits within the first 30 days.
• Retirement plans with company match.
• Employee discount on inMusic products.

inMusic is the parent company for a family of premier brands that includes AIR Music Technology, Akai Professional, Alesis, Alto Professional, Denon DJ, Denon Pro, Marantz Professional, HeadRush, ION Audio, Marq Lighting, M-Audio, MixMeister, Moog, Numark, Rane, and Sonivox. Committed to pushing the boundaries of innovation in the DJ, music production, live sound, musical instrument, pro audio, lighting, and consumer electronics industries, each of inMusic’s brands creates cutting-edge products that incorporate and build upon the latest in engineering, design, and technology.