Senior Product Manager, AI Adoption & Growth

About the role

For our client, we are seeking a Senior Product Manager, AI Adoption & Growth to join the team of a leader in the Media space. This role will focus on driving adoption, engagement, retention, and expansion for an AI-enabled product experience. The Senior Product Manager will own product-led growth strategy across the customer lifecycle, partnering closely with application product managers, analytics, data science, and cross-functional teams to improve outcomes. The position requires a blend of product strategy, experimentation, and customer insight to turn user behavior into measurable business value.

Location: Remote - US based candidates only, no visa sponsorship available

Responsibilities

• Define and execute the product-led growth strategy for the AI-native application
• Manage the adoption journey from initial customer discovery to sustained usage
• Identify customer behaviors that translate into meaningful value beyond surface-level interactions
• Collaborate with application product managers to streamline user experiences and introduce relevant capabilities
• Design and execute experiments to improve onboarding and usage patterns
• Develop tailored lifecycle strategies for different customer segments
• Work with analytics and data science teams to create behavioral cohorts and retention metrics
• Collaborate with cross-functional teams on AI product features and customer expansion

Qualifications

• 5+ years of Product Management or relevant experience in SaaS growth, PLG, AI products, or workflow platforms
• Proven track record of improving activation, retention, expansion, or consumption through product changes
• Familiarity with onboarding, core workflows, lifecycle engagement, pricing, and monetization strategies
• Strong analytical skills with the ability to turn data into actionable insights
• Experience working collaboratively across multiple product teams
• Ability to connect customer behavior, qualitative research, and product strategy to business outcomes
• Experience in AI product management preferred

Benefits

• Opportunity to shape an AI-native product ecosystem
• Engage in a high-agency role with significant impact
• Access to a collaborative, innovative work environment
• Involvement in defining and executing product strategy
• Potential for career growth within a leading marketing technology organization

Pay

Compensation: $135,000 – $160,000 annually