Senior Product Development Specialist

What You'll Do

• Lead new product development from concept through launch and lifecycle management.
• Create product roadmaps aligned with category strategy and broader business objectives.
• Create annual sales forecasts for new product introductions.
• Research market trends, customer needs, and competitive products to identify new opportunities.
• Develop pricing and positioning strategies using market research, competitive analysis, and gross margin targets.
• Drive go-to-market strategies and manage projects from concept through launch.
• Partner closely with Product Sourcing, Marketing, Technical Support, and other cross-functional teams to successfully introduce new products.
• Analyze product performance after launch and recommend enhancements or SKU rationalization.
• Develop product documentation, training materials, and support resources.
• Provide Tier 2 product support as needed.
• Stay current on industry trends, emerging technologies, and customer needs to identify future opportunities.

What We're Looking For

• Bachelor's degree in Business, Marketing, or a related field.
• 5+ years of experience in product development, product management, brand management, or a related role.
• B2B product experience preferred.
• Strong analytical skills with the ability to interpret complex data and make strategic recommendations.
• Experience conducting market research and competitive analysis.
• Proven project management skills with the ability to manage multiple priorities.
• Excellent communication, presentation, and collaboration skills.
• Entrepreneurial mindset with a passion for innovation and continuous improvement.
• Advanced Microsoft Excel skills required.
• ERP experience strongly preferred.
• Photoshop experience is a plus.