Senior Product Designer

Role Summary

You’ll design the experience that turns high-intent visitors into enrolled members. That means owning the conversion funnel end-to-end: from how physician profile pages present to a prospective patient, to how someone finds a doctor near them, to what happens when they click “Contact this physician.” Two things are non-negotiable at this level. First, user research has to drive your design decisions: conducting research yourself, building the artifacts (journey maps, personas, usability findings), and being able to show the work that got you to a design choice. Second, you’ll own and maintain the design system for the organic growth surface area. That’s how we move fast without creating inconsistency.

Key Responsibilities

• Design and iterate on the member enrollment funnel: physician profiles, doctor finder, contact flows.
• Own the design side of the A/B testing and CRO program: concept, wireframe, prototype, spec.
• Conduct user research and build UXR artifacts that inform design decisions.
• Own MDVIP’s design system for the organic growth surface area.
• Collaborate with the Director of Web Product and PM on sprint work and roadmap prioritization.
• Design new content templates and page types as the content program scales.
• Work directly with engineering during implementation to make sure things ship right.

Key Competencies

• UXR fluency: conducts research, builds artifacts, and can show the work behind every design decision.
• Design systems ownership: has built or meaningfully evolved a design system.
• Genuine fluency with AI design tools, including Claude.
• Experience designing for experimentation: A/B test design, not just aesthetics.
• IA and information hierarchy grasp.
• Healthcare, financial services, or trust-sensitive category background.
• Figma proficiency.

Requirements

• 5+ years in product design with a portfolio that includes conversion-focused work.
• Experience conducting user research and building UXR artifacts: interviews, journey maps, usability reports.
• Design systems experience: built or evolved a system and understands component-level consistency.
• Genuine fluency with AI design tools, including Claude.
• Experience designing for experimentation: A/B test design, not just aesthetics.
• Strong IA and information hierarchy grasp.
• Healthcare, financial services, or trust-sensitive category background.
• Figma proficiency.

Preferred Qualifications

• Experience with CRO platforms (VWO, Optimizely).
• Familiarity with accessibility standards (WCAG 2.1).
• Background designing for SEO-driven pages.
• Mobile-first design experience for older healthcare audiences.