Senior Principal, Marketing Strategic Finance & Analytics

The Strategic Finance & Analytics (SFA) team at Airbnb empowers the company's growth by delivering financial strategy, insights, and measurement across planning, marketing, pricing, and global markets. We partner cross-functionally to optimize investments, drive accountability, and inform strategic decisions for guests and hosts worldwide.

About the role

The Senior Principal, Marketing Strategic Finance & Analytics will report to the Director, Marketing Strategic Finance. Airbnb is seeking a finance & analytics expert to support and evolve the Strategic Finance & Analytics team. This team manages budget, planning, and analytics for the Marketing organization, focusing on host and guest community growth.

Responsibilities

• Support strategy discussions on spend allocation & pacing between Finance and Marketing leadership
• Partner with Financial Operations to track Marketing media and production budgets
• Establish KPI framework for marketing channels and campaigns
• Set and monitor KPI targets, OKRs, and efficiency goals
• Evaluate ROI calculation methodologies with Data Science and Research
• Lead holistic campaign reviews, accounting for qualitative and quantitative impacts
• Support weekly reporting needs from Marketing and Hosting orgs
• Conduct deep dives into business trends and drivers of variance
• Independently lead data extraction, analysis, visualization, and presentation
• Partner with Marketing, Product Marketing, and Hosting leadership to develop strategy and support business performance

Qualifications

• 15+ years of relevant business and analytics experience
• Financial planning, management consulting, or analytics experience preferred
• Technical experience in financial analysis and modeling, SQL experience preferred
• Strong cross-functional collaboration skills
• Advanced communication and presentation skills
• Experience working within the marketing ecosystem (media agencies, content providers, brands) is preferred
• Familiarity with marketing channels and KPIs, acquisition funnel analysis, campaign effectiveness evaluation

Preferred Skills

• Experience working within the marketing ecosystem (media agencies, content providers, brands)
• Familiarity with marketing channels and KPIs, acquisition funnel analysis, campaign effectiveness evaluation

Location

This position is US - Remote Eligible. The role may include occasional work at an Airbnb office or attendance at offsites, as agreed to with your manager. While the position is Remote Eligible, you must live in a state where Airbnb, Inc. has a registered entity. Click here for the up-to-date list of excluded states. This list is continuously evolving, so please check back with us if the state you live in is on the exclusion list. If your position is employed by another Airbnb entity, your recruiter will inform you what states you are eligible to work from.