Senior PR Manager [AQ-19438]

About the role

Aquent is proud to partner with a pioneering company that is redefining its space as a leading and rapidly transforming premium platform. This innovative organization is charting a new course, moving beyond its past to become the definitive platform for ambitious individuals building extraordinary lives. This is an unparalleled opportunity to build a function, shape a brand, and grow a team, all while directly influencing executive leadership from day one. As a vital contributor, you will be instrumental in positioning the brand as a definitive voice in modern lifestyle, treating the news cycle as a dynamic marketplace and ensuring the company is a constant presence in relevant conversations. Your strategic acumen and hands-on execution will directly impact how millions perceive the brand, making this one of the most consequential roles in their transformation journey. Are you a disrupter, an innovator, an out-of-the-box thinker, someone who goes against the grain and asks for forgiveness rather than permission in public relations? Do you thrive in dynamic environments, adept at navigating complex narratives and shaping public perception for groundbreaking brands? Then prepare to lead a transformative journey! Join a team where your expertise will directly shape the brand’s public narrative and strategic direction, making a profound impact on how millions perceive the brand.

Responsibilities

• Lead and mentor at least one direct report, setting priorities, coaching their development, and fostering their growth into a stronger PR operator.
• Own the end-to-end PR and Communications strategy, with explicit responsibility for Share of Voice against competitors and earned media impressions.
• Build and maintain a rolling 90-day PR calendar, aligning with product launches, cultural moments, and emerging trends.
• Define quarterly themes and narratives to establish the brand’s ownership in tier-one media.
• Write and edit a wide range of communications, including press releases, media alerts, pitch letters, op-eds, talking points, and briefing books,