Senior Performance Marketing Manager, Paid Social

For our client, we are seeking a Senior Performance Marketing Manager, Paid Social to join the team of a leader in the Finance & Insurance space. This role will own paid social and video acquisition strategy, with a focus on driving efficient growth across consumer lending campaigns. You will partner closely with agency and internal stakeholders to improve performance, strengthen creative effectiveness, and optimize the full acquisition funnel. The position requires a strong analytical mindset and the ability to run structured tests that inform media investment decisions. Location: Remote - US based candidates only, no visa sponsorship available

Pay

$138,600 – $192,000 annually

Responsibilities

• Own and optimize paid social and video acquisition strategies for personal loans
• Collaborate with the media agency on channel strategy and performance management
• Use performance data to guide media investments and improve campaign efficiency
• Develop and execute creative strategies in partnership with internal and agency teams
• Refine audience strategies through prospecting and retargeting techniques
• Drive geographic targeting experiments to identify growth opportunities
• Design structured tests across key variables to inform investment decisions
• Partner cross-functionally to improve the full acquisition funnel

Qualifications

• 7+ years of experience in performance marketing with hands-on management of paid social and video campaigns
• Proven track record of scaling paid social acquisition with clear CAC, CPA, and ROI goals
• Expertise in campaign structure, bidding, budgeting, audience management, and performance optimization
• Experience collaborating with media agencies to develop strategies and evaluate performance outcomes
• Demonstrated ability to create and analyze paid media creative strategies, including messaging and performance evaluation
• Strong analytics skills to interpret data, design experiments, and make strategic decisions in uncertain contexts
• Proficient in geographic targeting and audience segmentation to enhance acquisition efficiency

Benefits

• Competitive base pay with bonus and equity opportunities
• 401(k) with company match for retirement savings
• Employee Stock Purchase Plan with stock purchase discounts
• Comprehensive health coverage including medical, dental, and vision
• Paid family leave and support for caregiving responsibilities
• Access to mental health support and wellness resources
• Annual allowances for wellness and productivity resources