Senior Performance Acquisition Lead - Cash Offer

About the role

iSpeedToLead is looking for a senior, hands-on acquisition leader to grow our Cash Offer brand and attract US homeowners who want to sell their property. You will own paid acquisition as one connected system — channels, budgets, messaging, creatives, landing pages and measurement. The goal is profitable growth in qualified seller leads, not cheaper clicks. Success is measured by delivering more qualified, commercially valuable seller leads at a sustainable acquisition cost, with positive contribution after acquisition costs and downstream quality and refund effects, evaluated across channels rather than a single platform metric.

Responsibilities

• Personally launch, manage and scale Google and Meta campaigns.
• Develop TikTok presence and evaluate X and ChatGPT Ads where a credible business case can be made.
• Allocate budget across channels, markets and audiences based on lead quality and commercial outcomes.
• Turn seller insights into offers, creative briefs and landing‑page tests together with creative and development partners.
• Connect campaign data to CRM and downstream outcomes (qualified leads, accepted and published leads, sales, refunds, realized revenue) and continuously improve attribution.
• Build a clear testing and reporting rhythm and drive solutions independently.
• In the first 30 days, establish a performance baseline, agree targets, prioritize and ship campaign, creative and funnel improvements, and show which channel‑market combinations deserve investment with an evidence‑backed scaling plan.

Requirements

• Proven hands‑on ownership of both Google and Meta, including multi‑channel budget decisions (not agency oversight).
• Successful US lead‑generation experience; motivated‑seller and homeowner lead generation is especially relevant, with home services, mortgage, insurance or lead marketplaces also welcome.
• Evidence of improving lead quality and business economics beyond platform CPL and ROAS.
• Experience improving creative, landing pages and conversion flows with designers and developers, validated through tracking and CRM data.
• Fast learning and independent execution, comfortable with AI and automation, and aware of platform policy and privacy constraints.
• Clear professional English and genuine end‑to‑end ownership.
• TikTok experience is a strong advantage.