Senior Paid Media Strategist (Remote US)

About the role

Directive Consulting is the leading B2B marketing agency for companies that prioritize real business results. With over a decade of expertise and 420+ B2B brands, we operate through three divisions—Performance, Communications, and Commerce—aligned to drive revenue. Our methodology, DiscoverabilityOS™, integrates brand and demand to guide your Ideal Customer Profile (ICP) across every decision point. This role is a crucial, client-facing position responsible for day-to-day deliverables, custom strategy creation, and execution of Paid Media campaigns across Technology, Industrial, and Services verticals.

Responsibilities

• Oversee and lead a collection of Paid Media accounts
• Serve as direct support to client contacts
• Weekly communication with vendors or operational partners to align on tasks, work quality, and improvements
• Drive referrals via client relationships and professional network
• Build strategies for clients each quarter
• Create, maintain, and optimize budgets for paid media campaigns across multiple channels
• Deeply understand client positioning and unique value propositions
• Confirm lead routing accuracy within a CRM
• Understand the value of Programmatic campaigns
• Manage personal productivity and utilization
• Work directly with Associate Director to ensure internal and client goals are achieved
• Execute and optimize PPC advertising campaigns across Google Ads, Facebook Ads, and LinkedIn Ads, focusing on keyword research, ad copywriting, and audience targeting to maximize ROI

Requirements

• 3+ years of experience working at a performance/digital marketing agency
• Experience working specifically with B2B SaaS/tech clients in an agency setting
• Deep expertise across paid search and paid social advertising campaigns, including Google Ads, Facebook Ads, LinkedIn Ads, and others
• Proficiency in using advertising platforms and tools such as Google Ads, Facebook Business Manager, and LinkedIn Campaign Manager
• Strong understanding of PPC principles, including keyword research, ad copywriting, bid management, and campaign optimization
• Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions
• Ability to drive results and measure via Opportunity Conversion Tracking (OCT)
• Proven and measurable success with mid-market or enterprise accounts
• A unique perspective on how to drive value for SaaS
• Ability to translate and articulate strategy and tell stories with data
• Equal parts competitive and curious; a true problem solver
• Stay ahead of industry trends, including actively learning how AI and automation can enhance marketing and operations
• Ability to organize, prioritize, and manage multiple projects simultaneously
• Quality-obsessed with a passion for advertising

What Success Looks Like

• Embody Directive’s core values in every interaction, internally and externally
• Effectively manage approximately five mid-tier and enterprise accounts
• Meet and exceed department-level OKRs, such as client growth and goal attainment
• Build client trust and relationships that create consistent renewals
• Cross-sell services that align with client goals and objectives
• Clearly communicate results with client point of contact and executives
• Demonstrate exceptional decision-making in strategic direction for accounts

Pay

The annual base salary range for this position based in the United States is $90,000–$110,000 USD with potential for bonus eligibility. This range is an estimate, and the actual salary may vary based on Directive's compensation practices, job-related skills, and depth of experience.

Benefits

• Medical, dental, vision plans, disability, and life insurance coverage for you and your family, including a 100% employer-paid plan for you and a 50% employer contribution for dependents
• Mental health support: Access to certified therapists through Spring Health and a Headspace membership
• Physical wellness: Gympass membership
• Time off: Unlimited PTO (2-week minimum), paid company holidays, your birthday off, end-of-year recharge (closed December 24–January 1), and paid parental leave
• Financial: Traditional and Roth 401(k) with a 3% company match
• Annual bonus based on tenure, scaling in total amount over time
• Annual anniversary trip with peers and executive leadership

Schedule

This is a remote-first role with the ability to work from anywhere in the U.S. or in our Irvine, California office. For some positions, global opportunities may be available in Canada, the UK, and Australia, provided you have established work authorization and permanently reside in that country. The role operates 100% virtually from your home office, with collaboration primarily through virtual meetings (Zoom) and Slack.

Work Environment Requirements

• Operate a laptop computer (PC or Mac available) and other office productivity tools as necessary
• Able to remain stationary for extended periods
• Reliable internet access and a professional background for virtual meetings
• Travel to visit clients approximately once per year, per client, or as needed
• Reasonable accommodations available for qualified individuals with disabilities