Senior Paid Media Specialist

Brown University is a leading research university distinct for its student-centered learning and deep sense of purpose. Our students, faculty, and staff are driven by the idea that their work will have an impact in the world.

About the Opportunity

Brown University’s School of Professional Studies (SPS) brings a Brown education to new audiences of learners focused on developing skills and knowledge for professional success and leadership. We leverage Brown’s intellectual centers of excellence, rigorous teaching, and developmental approach to learning in a range of programs, including non-traditional degree and non-degree offerings. We partner with Brown departments, centers, institutes, and schools to develop and support the recruitment, retention, and placement success of master’s students, including traditional, non-traditional, and professional students.

Responsibilities

• Lead the strategy, execution, and analysis of paid advertising initiatives across a broad portfolio of master’s, certificate, and executive education programs.
• Own the paid media function in support of enrollment goals, including campaign planning, budget management, ongoing optimization, and reporting.
• Partner closely with team members to develop high-performing creative and messaging and ensure accurate tracking, attribution, and data integrity.
• Translate campaign data into actionable insights, developing and maintaining KPI-driven dashboards.
• Deliver clear, data-informed recommendations to program leadership to continuously improve outcomes.
• Manage and optimize paid media campaigns independently, including budget oversight and channel performance.
• Collaborate with the Visual Designer, Communications Specialist, and SPS CRM administrator to implement ad creative, messaging, and accurate data tracking.
• Maintain and evolve performance dashboards aligned to core KPIs, providing regular insights and actionable recommendations to improve campaign results.

Requirements

• Bachelor’s degree in marketing, communications, advertising, or related field, or an equivalent combination of education and experience.
• Minimum 5-7 years of paid media or performance marketing experience.
• Demonstrated experience managing multi-channel campaigns and budgets at scale.
• Expertise with platforms such as Google, Meta, LinkedIn, and Reddit.
• Strong fluency in analytics tools (Tableau, GA4, platform dashboards).
• Experience leveraging CRM systems (e.g., Slate, Salesforce) for attribution and funnel analysis.
• Excellent written and verbal communication skills.
• Ability to manage multiple priorities in a fast-paced environment.
• Experience designing and evaluating A/B testing initiatives.

Qualifications

• Experience in higher education marketing, graduate, and/or professional education (preferred).
• Agency or agency-side experience (preferred).
• Familiarity with accessibility considerations for digital content (preferred).
• Experience utilizing Adobe Express or other web-based design software (preferred).
• Familiarity with project management tools and workflow (preferred).

Benefits

• Comprehensive benefits package including health, dental, vision, tuition assistance, and retirement.
• Time off, annual paid holidays, and wellness programs.
• Employee discounts and flexible work/life balance, including summer hours and winter break.

Schedule

• Full time, 37.5 scheduled weekly hours.
• Hybrid work location.
• Required to work the Master’s Ceremony over Memorial Day weekend.

All offers of employment are contingent upon the successful completion of a background check. Remote candidates must reside in a state where Brown University is registered to do business.