Senior North American Marketing Manager

Responsibilities

• Regional Marketing Strategy & Planning
  • Lead the marketing strategy, annual plan, and quarterly priorities for the assigned sub-region, vertical, or priority market cluster, translating Convergint's global integrated marketing direction and regional growth priorities into clear activation plans.
  • Own the operating rhythm for the assigned scope, including intake, prioritization, weekly/biweekly check-ins, monthly performance reviews, and quarterly business reviews.
  • Maintain the integrated calendar, scorecard, and plan-on-a-page to provide clear visibility into what is running, when, why, and what is required.
  • Make tradeoff and prioritization recommendations across markets, campaigns, events, partner activity, budget, and team capacity, and escalate conflicts or disconnected one-offs as needed.
  • Advise senior regional and sales leaders on market opportunities, risks, capacity constraints, investment decisions, and resource needs.
• Campaign Portfolio & Market Activation
  • Direct the portfolio of integrated campaigns, field marketing, and market-specific activations for the assigned scope.
  • Translate global campaigns into market-level plans, including objectives, audiences, channel mix, localization requirements, sales enablement, and timing.
  • Partner with sales and regional leadership to identify priority verticals, accounts, and customer segments that require marketing support.
  • Drive field adoption by setting clear standards for what to run, when to run it, how to execute, and how to measure success using approved tools, templates, and playbooks.
  • Maintain messaging, brand, and localization consistency through COE-approved pathways while allowing for market nuance where appropriate.
• Events & Field Marketing
  • Set the event and field marketing plan for the assigned scope in partnership with sales, regional leadership, global events, and relevant COEs.
  • Prioritize the event portfolio based on business impact, pipeline potential, strategic accounts, partner alignment, customer engagement, and brand presence.
  • Ensure each major event has defined objectives, audience targets, partner participation, pre-event promotion, sales follow-up motion, and success metrics.
  • Own standardized post-event debriefs and readouts to evaluate outcomes, pipeline influence, lessons learned, and future investment recommendations.
• Partner Marketing & MDF Coordination
  • Lead partner marketing activation within the assigned scope under established governance, including MDF/funding rules, approvals, brand standards, partner participation, and reporting.
  • Ensure regional teams understand the MDF model, including what should be routed through Global Marketing and when local CTC-specific partner activity is appropriate.
  • Coordinate with global partner marketing, sales, and regional stakeholders to align partner activities to priority campaigns, events, verticals, and market needs.
  • Flag misaligned partner requests early and recommend alternatives that support the regional plan and company standards.
• Services / Offer Support & GTM
  • Partner with offer owners, services leaders, sales, and COEs to bring priority services and offers to market through consistent messaging, packaging inputs, launch planning, and go-to-market activation.
  • Identify regional proof points, customer stories, vertical nuances, and market insights that strengthen relevance while maintaining core global positioning.
  • Ensure the minimum viable asset set, sales enablement, launch communications, and adoption plan are in place for regional execution.
  • Monitor market readiness and sales adoption for priority services and offers.
• Internal Communications & Regional Cascade
  • Own the cascade plan for global marketing updates and key initiatives within the assigned scope, ensuring message consistency, timing discipline, and leader readiness.
  • Equip the in-region team, sales leaders, and regional business leaders with clear talking points, templates, and materials to support local communication and field execution.
  • Partner with HR and internal communications as needed to support colleague engagement tied to priority moments, campaign launches, major events, and business updates.
• Measurement, Reporting & Operational Excellence
  • Own the scorecard and performance narrative for the assigned scope, connecting activity to adoption, engagement, pipeline influence, and business outcomes where available.
  • Set reporting standards for the in-region team and ensure consistent measurement, clean artifacts, on-time updates, and actionable insights.
  • Provide regular visibility to regional and global stakeholders on what is working, what is blocked, what is changing, and where decisions are needed.
  • Identify gaps in tools, process, reporting, and governance, and partner with COEs to improve scalability and consistency.
• Cross-Functional Collaboration
  • Serve as a senior regional marketing partner to global marketing COEs, sales leadership, regional operations, and business stakeholders to coordinate planning, execution, readiness, and performance management.
  • Influence stakeholders across a matrixed organization, creating alignment on priorities, dependencies, timelines, and decision rights.
  • Proactively manage risks, approvals, resource constraints, and cross-functional handoffs to keep delivery on track.
  • Reinforce the One Convergint operating model by championing standardization, governance, and connected planning across markets.
• People Leadership & Team Development
  • Lead, mentor, and develop the in-region team, creating clarity on priorities, roles, expectations, and decision rights.
  • Build team capability in campaign coordination, event support, partner marketing execution, asset and project management, stakeholder communication, and reporting discipline.
  • Establish team operating norms, prioritization standards, and quality bars to ensure consistent, reliable execution.
  • Serve as a player-coach to peer Regional Marketing Managers, modeling standards and helping raise the overall capability of the regional marketing function.
  • Support performance management, career development, and succession readiness.

Skills

• Regional marketing strategy and planning, including translating global marketing direction into regional activation plans.
• Campaign portfolio and market activation, with experience in localizing global campaigns and driving field adoption.
• Event and field marketing planning, prioritization, and execution, including post-event analysis and reporting.
• Partner marketing coordination, including MDF/funding governance, brand standards, and alignment with regional priorities.
• Go-to-market (GTM) support for services and offers, including messaging, launch planning, and sales enablement.
• Internal communications and regional cascade planning to ensure consistent messaging and execution.
• Measurement, reporting, and operational excellence, including scorecard management and performance narrative development.
• Cross-functional collaboration across a matrixed organization, with strong stakeholder influence and alignment skills.
• People leadership and team development, including mentoring, capability building, and performance management.