Senior National Director, Category Management

Company Overview

DreamFields is built on a bold mission: disrupting the industry through a lifestyle brand that blends cannabis, culture, and unforgettable moments. Driven by Jeeter, the nation's #1 pre‑roll brand, we combine creative excellence with cutting‑edge operations to build one of the most loved workplaces in cannabis. As we continue to scale nationally across the USA and internationally in Canada, our growing team is fueling the next chapter of DreamFields' success.

Work Location & State Eligibility

Jeeter is currently authorized to hire remote and field‑based employees residing in the following approved states/regions: AZ, CA, CT, DC, FL, GA, IL, IN, MA, MD, MI, MO, NH, NJ, NY, OH, PA, RI, TX, and WI.

Job Summary

The Senior National Director, Category Management serves as the single point of accountability for the business performance of one or more product categories, owning category strategy and integrated P&L performance across all states and products. This role is responsible for driving revenue growth, gross margin expansion, net pricing optimization, and trade investment decisions while aligning cross‑functional teams around a unified category strategy. Reporting to the Chief Product Officer, the Senior National Director leads category planning, forecasting, portfolio optimization, and commercial decision‑making in close partnership with Sales, Marketing, Supply Chain, Finance, Revenue Growth Management, and Product Development. The position leverages category analytics, market intelligence, and cross‑functional collaboration to deliver profitable growth, improve forecast accuracy, and maximize category performance.

Duties & Responsibilities

• Category P&L Ownership: Own and defend the category's financial performance against plan, including revenue, gross margin, net price, trade spend; deliver monthly variance analyses and performance commentary; lead quarterly portfolio and business reviews with executive leadership.
• Integrated Category Leadership: Serve as the single accountable owner for all significant category recommendations; integrate input from Sales, Marketing, Finance, Supply & Demand Planning, and Pricing/RGM into one unified recommendation; ensure every recommendation clearly demonstrates the impact on revenue, margin, and profitability.
• Forecasting & Business Planning: Lead the monthly category planning and forecasting process; secure cross‑functional alignment and sign‑off on category forecasts; present the official category forecast used by leadership for business planning; maintain accountability for forecast accuracy and business performance results.
• Growth Strategy &