Senior Medical Director
Overview
The Senior Medical Director is an emerging leader across multiple accounts with broader brand influence, versatile client-facing consultant across clients and strategy disciplines. Oversees the accuracy and relevance of content created for pharmaceutical, biotechnology, and device industry clients, as well as playing a central role in developing healthcare professional marketing strategies and tactics.
Responsibilities
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Leads high-profile and scientifically complex therapeutic areas that shapes a product and provides insights which help to drive brand strategy and corresponding programming.
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Educates creative, marketing, planning, innovations, and business strategy & analysis teams about clients products and the diseases they treat.
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Works on problems of diverse scope requiring evaluation of identifiable factors; exercises judgment in selecting methods to reach solutions.
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Leads medical/scientific strategy recommendations and partners with account and strategy leads on new program concept development.
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Serves as a trusted scientific advisor, leading client conversations and defending recommendations.
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Contributes to new business pitch content and strategies, including presenting agency’s professional marketing insights at new business presentations.
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Serves as a trusted scientific advisor, leading client conversations and defending recommendations.
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Stays abreast of the medical literature related to client’s brands.
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Maintains thorough knowledge of key competitors (strengths, weaknesses, positioning, performance).
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Proactively and independently conducts research on the product and/or therapeutic category.
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Generates actionable insights and perspectives on disease-related topics, treatment categories, and healthcare professional attitudes and behaviors.
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Supervises medical writers on his/her accounts.
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Mentors junior medical team members.
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Promotional review accountability: defending claims, annotation and claims substantiation.
Qualifications
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Doctoral level (MD, DO, PhD, PharmD) degree in healthcare; clinical experience beyond graduate training preferred.
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Healthcare agency experience (preferred) or pharmaceutical, biotech, or device company experience.
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Familiarity with US pharmaceutical marketing regulations.
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Familiarity with pharmaceutical industry medical-legal review processes.
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Teaching and mentoring experience.
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Ability to read and interpret the medical literature; ability to translate and disseminate take-aways to teams and clients.
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Facility with Microsoft Word and Microsoft PowerPoint.
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Facility for reference management.
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Ability to develop and present materials to clients, and presenting data and statistics simply and clearly.