Senior Media Director

About The Role

They are hiring a Senior Media Director to drive multi-channel media strategy, buying, and optimization for high-profile campaigns, managing $2M+ budgets and mentoring planners and buyers.

Responsibilities

• Develop holistic media strategies connecting brand objectives to performance outcomes.
• Lead planning and execution across TV, Digital, Retail Media, CRM, traditional, and emerging channels.
• Present recommendations and insights to C-level stakeholders, diving into campaign specifics while confidently leading senior-level client communications.
• Mentor, inspire, and develop high-performing teams.
• Stay ahead of industry trends and leverage data to optimize multi-step consumer journeys and performance.

Qualifications

• Deep, hands-on media planning experience – ability to build & manage media plans with clear strategy, budgets, and channel recommendations.
• Proven media agency experience – working within an agency environment where you've been directly involved in planning, activation, & optimization for clients.
• 8–12 years in end-to-end media planning/buying, including 3+ years in leadership.
• Strong negotiation, optimization, & analytics skills; hands-on with Google Ads, Meta, The Trade Desk.
• Knowledge of DTC, OTC, CPG, retail media, CTV, audio streaming, social commerce, CRM, & telehealth a plus.
• Excellent communication, strategic thinking, & leadership capabilities.

Skills

• Deep, hands-on media planning experience.
• Proven media agency experience.
• Strong negotiation, optimization, & analytics skills.
• Excellent communication and strategic thinking.
• Knowledge of DTC, OTC, CPG, retail media, CTV, audio streaming, social commerce, CRM, & telehealth.

Pay

$140,000 - 160,000 annually, based on experience

Schedule

New York, NY - Hybrid