Senior Media and Public Relations Specialist

Rochester Institute of Technology (RIT) and the National Technical Institute for the Deaf (NTID) seek a CMMS Senior Media and Public Relations Specialist to research, develop, report, write, and promote stories that raise RIT/NTID’s global reputation. The role amplifies stories across earned, shared, and owned communication platforms and builds relationships with key internal and external constituents.

Responsibilities

• Writes, reports, and promotes stories and content that support NTID and university strategy, goals, and branding for internal and external media and targeted audiences.
• Cultivates sources and opportunities to enhance NTID’s and the university’s reputation and visibility.
• Responds to media inquiries, builds relationships with outside media, and pitches stories to local, regional, national, and trade outlets.
• Develops an annual plan of work, manages workflow, and assists with special projects as needed.
• Contributes to the university crisis communications plan and recommends strategies for clear, consistent messaging that maintains brand identity.
• Supports NTID and university social media initiatives through content development and posting.
• Performs other duties as assigned.

Requirements

• Bachelor’s degree in a related field.
• Five years of related experience (equivalent combination of experience and education may be considered).
• Proficiency in American Sign Language or ability to achieve proficiency within three years of hire.

Skills

• Knowledge of communications, media, and public relations.
• Knowledge of marketing, branding, advertising, and social media.
• Skill in reporting, writing, and editing.
• Skill in customer service.
• Ability to plan and navigate multiple projects.
• Ability to develop and maintain effective working relationships.
• Builds strong relationships across levels, functions, cultures, and geographies.
• Adapts to shifting priorities, ambiguity, and rapid change.
• Collaborates effectively to achieve business goals.
• Makes quality decisions using analysis, experience, and judgment.
• Solves problems logically and anticipates obstacles.
• Influences for results by persuading others and obtaining support.
• Sets priorities and focuses on high-impact goals.
• Exhibits a goal/results orientation with measurable outcomes.
• Creativity and innovation in developing new ideas and solutions.
• Critical thinking to diagnose root causes and evaluate solutions.
• Organizational commitment aligned with RIT’s mission and values.
• Professional writing tailored to strategy, goals, and audience.
• Public/media relations, including managing contacts and delivering messages.

Pay

$59,900.00 - $95,800.00 annual salary range. Compensation is based on scope, experience, education, skills, internal equity, and market considerations.

Schedule

This is a full-time, exempt (salaried) position located on campus.