Senior MarTech Specialist, Marketing Automation & MarTech Platforms’

Responsibilities

• Owning and governing marketing automation platform (Marketo)
• Own and support governance of the enterprise marketing automation platform (Marketo) as the core campaign execution engine
• Monitor platform health, troubleshoot issues, and assist with configuration, audits, and enhancements
• Define, document, and maintain enterprise standards for data structures, workflows, campaign setup, and system usage
• Establish and maintain governance frameworks including templates, channels, tagging structures, and reusable assets
• Drive advanced segmentation strategies to enable personalized, data-driven ABM (1:1, 1:Few, and 1:Many) programmes
• Translate campaign strategies into structured workflows across marketing automation and project management platforms, supporting demand generation across acquisition, nurture, events, and digital engagement
• Own and govern other key MarTech platforms (Cvent, Measure, Workfront, Drupal and integrations / flows with Salesforce, Website, Linkedin, Google Ads and 6Sense)
• Diagnose and resolve data synchronization issues across our stack, primarily between Marketo and Salesforce, as well as other platforms
• Collaborate with Brand, Marketing and External Communications (BMEC) teams to enable seamless use of marketing technology platforms
• Identify opportunities to leverage AI across the Marketo environment and broader MarTech ecosystem to improve campaign execution, segmentation, analytics & reporting and operational efficiency, partnering with vendors to prioritize use cases
• Manage offshore execution and delivery
• Oversee intake, prioritization, and delivery tracking across campaign workflows
• Oversee campaign outputs for accuracy, quality, and brand compliance
• Identify and implement process improvements to increase efficiency and scalability
• Design and execute QA and testing protocols across campaigns and platforms
• Support global data privacy & compliance initiatives, including consent management and preference center operations
• Maintain strong data quality and alignment across Marketo, CRM, and connected platforms, while managing end-to-end data flow and system handoffs for all events and campaigns (e.g. Annual Meeting, content syndication, etc.)
• Collaborate with Digital Technology and InfoSec teams to ensure marketing initiatives align with enterprise standards and security requirements
• Prepare business cases for optimization decisions, vendor evaluations, and potential migrations

Qualifications

• 5 to 7+ years of experience in marketing operations, marketing automation, or digital marketing
• Strong hands-on experience with Marketo and familiarity with broader MarTech ecosystems
• Experience working with CRM platforms such as Salesforce and marketing project management tools (e.g., Workfront is a plus)
• A strong understanding of campaign workflows, segmentation, and marketing data architecture
• Experience coordinating external/offshore campaign execution teams
• Excellent attention to detail, quality control, and process discipline
• Excellent organizational, communication, and stakeholder management skills
• Comfortable working across global, cross-functional teams in a fast-paced environment