Senior MarTech Specialist, Marketing Automation & MarTech Platforms’

About the role

Join our Marketing Operations Team! Baker Hughes is the leading energy technology company, built on a century of experience and conducting business in over 120 countries. Our innovative technologies and services are taking energy forward, making it safer, cleaner, and more efficient for people and the planet.

Responsibilities

• Owning and governing marketing automation platform (Marketo)
• Own and support governance of the enterprise marketing automation platform (Marketo) as the core campaign execution engine
• Monitor platform health, troubleshoot issues, and assist with configuration, audits, and enhancements
• Define, document, and maintain enterprise standards for data structures, workflows, campaign setup, and system usage
• Establish and maintain governance frameworks including templates, channels, tagging structures, and reusable assets
• Drive advanced segmentation strategies to enable personalized, data-driven ABM (1:1, 1:Few, and 1:Many) programmes
• Translate campaign strategies into structured workflows across marketing automation and project management platforms, supporting demand generation across acquisition, nurture, events, and digital engagement
• Oversee campaign orchestration to ensure scalable, repeatable, and high-quality delivery
• Ensure complete and accurate event data capture with no discrepancies or gaps, and deliver aggregated data in marketer-defined formats to enable downstream processing and leadership reporting
• Owning and governing other key MarTech platforms
• Support the ongoing optimization of our broader MarTech ecosystem (Cvent, Measure, Workfront, Drupal and integrations / flows with Salesforce, Website, Linkedin, Google Ads and 6Sense)
• Diagnose and resolve data synchronization issues across our stack, primarily between Marketo and Salesforce, as well as other platforms
• Collaborate with Brand, Marketing and External Communications (BMEC) teams to enable seamless use of marketing technology platforms
• Identify opportunities to leverage AI across the Marketo environment and broader MarTech ecosystem to improve campaign execution, segmentation, analytics & reporting and operational efficiency, partnering with vendors to prioritize use cases
• Manage offshore execution and delivery
• Provide day-to-day direction and workflow oversight for an offshore campaign operations team
• Oversee intake, prioritization, and delivery tracking across campaign workflows
• Oversee campaign outputs for accuracy, quality, and brand compliance
• Identify and implement process improvements to increase efficiency and scalability
• Design and execute QA and testing protocols across campaigns and platforms
• Support global data privacy & compliance initiatives, including consent management and preference center operations
• Maintain strong data quality and alignment across Marketo, CRM, and connected platforms, while managing end-to-end data flow and system handoffs for all events and campaigns (e.g. Annual Meeting, content syndication, etc.)
• Collaborate with Marketing, Sales, Web, and DT teams to enable integrated campaign execution
• Partner with Digital Technology and InfoSec teams to ensure marketing initiatives align with enterprise standards and security requirements
• Aid in preparing business cases for optimization decisions, vendor evaluations, and potential migrations

Qualifications

• 5 to 7+ years of experience in marketing operations, marketing automation, or digital marketing
• Strong hands-on experience with Marketo and familiarity with broader MarTech ecosystems
• Experience working with CRM platforms such as Salesforce and marketing project management tools (e.g., Workfront is a plus)
• A strong understanding of campaign workflows, segmentation, and marketing data architecture
• Experience coordinating external/offshore campaign execution teams
• Excellent attention to detail, quality control, and process discipline
• Excellent organizational, communication, and stakeholder management skills
• Comfortable working across global, cross-functional teams in a fast-paced environment

Skills

• Marketing Operations
• Marketing Automation
• MarTech Ecosystem Management
• CRM Integration
• Segmentation Strategies
• ABM Campaigns
• Project Management Tools
• Data Quality and Compliance
• AI and Machine Learning
• Offshore Collaboration
• QA and Testing Protocols
• Data Privacy Compliance
• Process Improvement

Benefits

Contemporary work-life balance policies and wellbeing activities
Comprehensive private medical care options
Safety net of life insurance and disability programs
Tailored financial programs
Education Assistance
Generous Parental Leave
Mental Health resources
Dependent Care

Pay

TBD

Schedule

TBD